Archive for Social Media

Workshop: Five Apps to Shoot Awesome Videos in 5 Minutes

Blogger: Chris Gent, APR, CPRC (Orlando Area Chapter)

Five Apps to Shoot Awesome Videos in 5 Minutes
Presented by Sarah Redohl, StoryLab

Little videos can have a BIG impact.

Here are five apps to download to your smartphone, available in both the Apple and Android stores.

  1. Legend – animate text in video and GIF
  2. PicPlayPost – create video collages using photos, videos, GIFs and music
  3. Lapse it – capturing time lapse and stop motion videos
  4. Video Scribe – create whiteboard animations
  5. Flipagram – create short photo video stories with your photos, videos clips and favorite music.

50% of your video development should focus on audio quality.

Your Video Toolkit Should Include

Common Rookie Mistakes

  • Not defining goals
  • Shots that make people sick
  • Forgetting good audio
  • Keeping your audience in the dark
  • Making your videos too long
  • Not effectively telling a story

Define Your Goals

  • What is the goal of your video strategy? You must know your goals to set your KPIs and figure out if your video strategy is working or not.
  • What is your ultimate goal? To explain a product or service? Teach your audience something? Improve brand awareness?
  • How do you want them to feel when they watch your video? Entertained? Inspired? Educated?
  • What do you want your audience to do? Buy something? Donate money? Like your page?

Stabilize Your Shots

  • Tripod
  • Variety of distances and angles
  • Don’t shoot vertical video

Getting Good Audio

  • Use your phone’s built-in mic for narration
    • Identify which mic the app is recording, or
    • Buy a handheld mic compatible with your device.
    • Use the in-line mic in your earbuds for interviews
      • Minimizes surrounding noises, maximize speech
      • Frame tightly and make sure the earbuds and cords are out of the shot.
      • Buy a lav ic (Suggested brand: Rodeo SmartLav)

Show Them the Light

  • Look for the brightest spot to film
  • Sunlight is your friend
    • Bright, pure white, and abundant
    • Add light (lamps, overhead lights, torch light)
      • Even out lighting
      • The brightest light source should be at the videographer’s back.

Keep It Short

Video viewership drops significantly after 10 seconds. Keep it short and eye-catching.

Tell a Story

  • Follow a simple plot structure
  • Serve your audience
  • Stay focused on ONE THING

Link to presentation will be posted in 48 hours at

Share your feedback on this presentation at #LittleBigVideo


RedohlSarah Redohl is the chief creative strategist of StoryLab, which teaches people to create content on their smartphones. Past clients include professional associations, Fortune 500 companies and national publications. Redohl’s work has appeared in The Washington Post, the Travel Channel, and NPR, among others, and has claimed a handful of regional and national awards. She is also recognized as one of Folio Magazine’s 15 Under 30 young professionals driving media’s next-gen innovation.

Workshop: Top 10 Apps for Today’s PR Pro

Blogger: Brandi Gomez (Pensacola Chapter)

Top 10 Apps for Today’s PR Pro
Presented by: Samantha Scott, APR, President, Pushing the Envelope, Inc.

In the workshop Top 10 Apps for Today’s PR Pro, Samantha Scott, APR, identified the top apps to help you do your job better, faster, and more creatively. All of these apps can be downloaded via iOS or Android and most are FREE!

1) HoursTracker

Knowing where time is spent = managing your tasks and day instead of your tasks managing YOU!

Other similar tools: Harvest and Basecamp

2) iCapture

A quick way to capture emails, leads, and surveys quickly.

3) CamCard Free

An app that reads business cards and inputs data for you to make for easy saving and searching for contacts. In the free version, you can save up to 200 business cards.

4) Evernote

Ever get tired of transcribing meeting minutes or notes? This app digitally reads your notes and transcribes them for you. They can even be sent to your Google drive.

5) Pocket

Save articles and videos from virtually anywhere to view later.

6) TeamViewer

Remotely access your computer from your phone or tablet.

7) Facebook Live

Create live videos on your Facebook for events and behind-the-scenes visuals. The video is streamed live to user’s Facebooks and allows for instant engagement. The app also records the video for viewing on your timeline later.

8) Instagram

Share photos and videos instantly to appeal a wide array of audiences.

9) Adobe Premiere Clip

A free video editing software through the Adobe suite.

10) Canva

An app used to design virtually anything. It contains a gallery of stock photos, video clips, and more. Best part, the Pro edition is free to nonprofits.

SscottSamantha Scott, APR, is the president of Pushing the Envelope, Inc., which has served clients locally and nationally since 2006. She has worked with brands such as Harley-Davidson, West Marine and California Closets. She speaks nationally and has been honored with more than 30 awards for marketing communication excellence, community involvement and professional leadership. She also serves as the chair of the Florida Gulf Coast University marketing department board, is a member of the university’s foundation board, and is a past president of the Southwest Florida Chapters of FPRA and AdFed.


Closing Session: You Went Viral! Now What Do You Do?

Blogger: Erin Knothe (Dick Pope/Polk County Chapter)

You Went Viral! Now What Do You Do?
Presented by: Officer Ben Tobias, Public Information Officer, Gainesville Police Department

Gainesville Police Department’s Public Information Officer, Ben Tobias, hit public relations gold when a seemingly ordinary Facebook video of Officer Bobby White playing basketball with some kids went viral. Ben shared tips from his experience in the closing session, “You Went Viral! Now What Do You Do?”.

On Thursday, January 21, 2016, the Gainesville Police Department Facebook page had 13,420 likes. Ben had made attempts to create that elusive viral post, but had fallen short. So, when he finally got the time to edit and post the basketball video using footage from Officer White’s dashboard camera, he was not going into the situation trying to make it go viral.

Within six hours after the video was posted, the video had been viewed one million times. Ben’s conjecture as to why it was so popular is because the video starts off in the same way as many other videos about police responses, but this one was refreshingly positive. To date, it’s estimated that the video has about 200 million organic views from global online sources.

Once the video had taken off, Ben’s office was flooded with phone calls from the media and people thanking them for the video. Officer White did not want to do interviews, so Ben had to decline local coverage. When TMZ called, Ben committed the ultimate PIO sin by accepting media coverage from them. All TMZ’s producer, Evan Rosenblum, said was that a special guest wants to visit sometime between noon and 2 p.m. Since it was a  surprise, no one could know and Ben had to completely trust that a special guest would really arrive in that time period. That’s when Ben learned that, when dealing with celebrity handlers, just trust them because they’ve been through a lot and know what they’re doing.

The special guest was basketball superstar Shaq, who then played basketball with the kids. Ben’s biggest piece of advice from this particular situation is to capture what’s going on, but put down the camera a live it too. Make sure to take some time to experience the unique experience.

The video of Shaq playing basketball with the kids had more than 1.8 million views, but it served an important lesson. Videos are easier to go viral on Facebook because the video plays automatically, which makes it easy for the audience. With YouTube, you have to make sure the video has a compelling title and thumbnail, and hope that viewers take the time to click the link to watch it. Also, be sure to watermark your video and be ready for video permission requests. Many traditional news outlets used the footage, so the police department’s branding would be aired.

Shaq visited on Saturday afternoon, and by Saturday evening and Sunday, the media requests were piling in. Officer White started doing interviews all the time for networks from all around the world.

As a result of the coverage, Ben was able to make a connection with the Harlem Globetrotters, who then participated in a groundbreaking event for a backyard basketball court for the kids. The kids were also invited to a Orlando Magic basketball game, where they were treated like VIPs, and to film a TV show segment at Shaq’s house. All in all, each celebrity the kids met gave them a positive, inspirational message that could shape their futures.

The Basketball Cop Foundation was created as a way to continue the good work that had already been started. The Foundation is a 501(c)3 that helps police departments around the country, and even Bermuda, deliver basketball hoops to their communities. This was a way for the Gainesville Police Department to help other officers change the narrative.

Ben’s Takeaways

  • Buckle up – The media does not care what day it is when an event happens. Be ready to run with it any time.
  • Facebook is the easiest way to go viral.
  • Be forward and aggressive for what you want during your 15 minutes of fame.
  • When the media starts calling, it’s ok to get behind returning their calls. They are not expecting an immediate response.
  • Take a minute and have fun. Similarly, take some time to have fun and enjoy your regular days too.

Click here to view videos referenced in the presentation


BtobiasBen Tobias is the public information officer for the Gainesville Police Department, where he has worked since 2005. During his career, he has served in patrol and spent three years riding horses with the mounted patrol unit. In the spring of 2012, Tobias assumed his current role. About a month into the new position, he handled all media functions for the murder case of UF student Christian Aguilar, which garnered international attention. Tobias’ duties include daily interactions with Gainesville television, print and radio news outlets and managing GPD’s social media presence. When he’s not wearing his PIO hat, Tobias is wearing a helicopter flight helmet as one of the backup tactical flight officers for the Gainesville Police/Alachua Sheriff’s Joint Aviation Unit.


March Webinar

webinar banner

Intellectual Property Hot Topics

March 28, 2016 | 11:30 a.m. to 12:30 p.m. EST

$25 for Members | $75 for Non-members

register button

The presentation will provide a brief overview of intellectual property law and focus on intellectual property issues particularly relevant in the public relations arena, such as the clearance and use of trademarks; copyright ownership issues; blogging, domain name and social media issues; the right of publicity; and photo/video releases.

Takeaways from this webinar are:

  • General overview of IP law
  • How to avoid and handle common IP pitfalls

MindiRichterMindi Richter is a partner at Shumaker, Loop & Kendrick, LLP and board certified in intellectual property law. She counsels clients on all aspects of intellectual property law including trademarks, copyrights, patents, trade secrets and related internet and media issues.  She has experience litigating IP matters of all types both in the United States Patent and Trademark Office, as well as federal and state courts across the country. She is the former chair of the Hillsborough County Bar Association’s Intellectual Property Section and has been designated a Florida Rising Star by Super Lawyers Magazine for the last 6 years.  She graduated magna cum laude from Loyola University Chicago School of Law and has a BA in Journalism from Indiana University.

To ensure an interactive and efficient program, virtual seats are limited. Registration is expected to fill up fast so don’t delay and register today!

Webinar Series: The Ins & Outs of Facebook Advertising: What PR Pros Should Know

webinar banner

The Ins & Outs of Facebook Advertising:
What PR Pros Should Know 

Oct. 29, 2015 | 11:30 a.m. to 12:30 p.m. EST

$25 for Members | $75 for Non-members
Discount Code: Target (Members Are Verified)

register button

Over 1 billion users and the ability to precisely target almost anyone? What’s not to love about Facebook Advertising? With Facebook Ads, PR pros can expand the reach of their digital campaigns and drive ROI that is easy to measure. Upgrade your Facebook Ad know-how beyond clicking “Boost Post,” and learn the strategies for success that make it impossible to fail so that you can leverage this platform for your company and your clients.

Takeaways from this webinar are:

  • How to create campaigns that generate ROI
  • The secret optimization strategy that works for every campaign
  • How to reach the perfect target audience

JSpivakisJennifer Spivakis a digital marketing specialist with seven plus years of experience driving digital campaigns for brands and individuals looking to sell products and services online. She is a marketing instructor and curriculum architect at the Startup Institute, and has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Merging her background in PR and love of analytics, Jennifer specializes in creating engaging, on-brand Facebook Advertising campaigns that drive cost-efficient results and positive ROI.


To ensure an interactive and efficient program, virtual seats are limited. Registration is expected to fill up fast so don’t delay and register today!