“Writing for the Web”
Amanda Eyer, Strategy Leader for atLarge, Inc.
Using Words to Entice Action On & Off

Thursday, August 26th
10:00 am – 10:45 am
Register for this FREE webinar: https://www1.gotomeeting.com/register/925731920

The web is one of the most powerful mediums for marketing messaging. Opportunities for interaction and immediacy abound but so does competition. So what does it take to make your message stand out on the wild, wild web? Find out how to differentiate your organization on your web sites, blogs and social media in this free webinar from the Community Foundation of Sarasota County’s Nonprofit Resource Center and the Central West Coast Chapter of FPRA.

Amanda Eyer is a strategy leader for atLarge, Inc. – the digital marketing firm building web sites, apps and online ad campaigns for clients like IMG Academies, Ringling College of Art and Design and the Sarasota Convention & Visitors Bureau. Amanda is a mix of marketer, copywriter, and brander. She leads online messaging, particularly as it relates to content development including SEO and social media for atLarge clients. She holds a bachelor’s degree in public relations from the University of Florida and a master’s degree in business administration from the University of South Florida. Before joining atLarge, she held marketing positions with non-profit and high-tech organizations.

FPRA’s Ocala Chapter is hosting a professional development workshop with helpful and creative tips on how to develop an effective annual report for your organization.

Friday, July 16
11:30am-Noon – Networking
Noon-1pm – Meeting/Presentation

Hilton Ocala
3600 SW 36th Avenue
Ocala, FL

What exactly does it take to produce an eye-catching and effective annual report? It takes a well-conceived theme, a front cover that demands readership, an inviting design, action-filled writing, compelling images, clean fonts and quality paper selection.

Research has shown that the annual report is the single most important document your company or organization produces. A creative and well-written report not only provides a vehicle for financial reporting, but provides a platform to tell dynamic stories which help to communicate and share your company’s vision and reinforce its brand. The document also helps preserve the institutional memory of your organization.

Chris Gent of Kissimmee Utility Authority will offer practical and creative tips on how to effectively tell your organization’s story. He’ll also share his successes and challenges with producing both printed and electronic reports.

Click here to register online.

2010 Central Florida Media Roundtable & Luncheon

Thursday, July 15, 2010
Sonesta Hotel Orlando Downtown
60 S. Ivanhoe Blvd., Orlando

Event Schedule
Registration/Light Breakfast – 8 – 8:30 a.m.
Media Roundtables – 8:30 – 11 a.m.
Break/Registration – 11 – 11:30 a.m.
Luncheon – 11:30 a.m. – 1 p.m.

Wouldn’t it be great to question the reporter for a change? Here’s your chance …

Please join the Orlando chapters of the Florida Public Relations Association and the Public Relations Society of America to meet top reporters, editors, producers and bloggers from local, regional and national media outlets. Attendees will be given the opportunity to meet in small, casual group settings with media to gain insight, advice and tips on reaching the right people for future story development.

Media Roundtable Guests*
CBS Radio • People Magazine • The Daily Buzz • Florida Trend • WKMG Local 6 • Central Florida News 13 • Orlando Sentinel • Orlando Business Journal • Winter Park Magazine • First Monday • Southwest Bulletin • West Orlando News Online• Growing Bolder TV Show • The Media Doctor • The Daily City • Central Florida Top 5 • Orange Appeal.

*Media Guests Subject to Change

Luncheon Speaker
Jason Sadler
Creator of http://www.iwearyourshirt.com/

Dubbed the “Entrepreneur of the Century” by Fox Business, Jason is literally a walking billboard. For the past year and a half he has sold ad space on his chest to everyone from Peter Shankman to Pizza Hut – making approximately $83,000 in 2009. Jason utilizes a variety of social media platforms to share advertisers’ messages with an estimated 30,000 to 50,000 fans, friends, and other online connections.

Jason Sadler hasn’t always been wearing T-shirts for a living, but he has always been creative, from drawing on walls with crayons to eventually graduating college with a degree in graphic design. Jason has worked with professional sports organizations, advertising agencies, online retailers and most recently co-owned his own Web design company. Jason lives in Florida, enjoys the challenge of putting on a T-shirt every morning and also does private social media consulting.

Advanced registration is required by visiting www.fpra-orlando.org. Registration deadline is Monday, July 12. Sorry, no cancellations will be accepted less than 48 hours prior to the event.

Do you want to kick your brand up a notch? 

Register now for the Gainesville Chapter’s annual professional development seminar, “PR Recipes for Success: How to Kick Your Brand Up a Notch,” on Friday, June 25 at the UF Graham Center.

Whether you represent an agency, corporation, governmental entity, non-profit or small business, learn and share innovative, cost-efficient methods to leverage your company brands. This full-day conference has several exciting speakers lined up to present on some tasty branding topics, including the Dalton Agency and a panel of branding experts facilitated by PRO iNK’s Terry Van Nortwick. APR-certified professionals can earn two credits for attending.

Visit the Gainesville Chapter website for more information.
 
There are several opportunities for exhibitor tables and ad sponsorships. If your company would like to join our chef’s circle, contact Laura Johnson, lfjohnson@rtix.com. See you June 25!

Here is the latest promotional video for the 72nd Annual Conference of the Florida Public Relations Association. This summer you cannot miss the professional development event of the millennium!

How would you know if you’re turning people off? The way people perceive you can mean the difference between success and failure in business and your personal life. The risk of being misunderstood puts your reputation, business, job and relationships on the line. You CAN develop the ability to appear confident, comfortable and in control in front of an audience and behind a microphone. Develop the ability to stay “on message.” Learn the inside secrets to managing the energy in the room so you’re not boring people to death. Presentation skills coaching helps you read the room, and know if you’re connecting.

Annetta Wilson, a certified mastery coach and certified trainer, is a business strategist specializing in presentation skills coaching, communication skills coaching and media training for public figures, entrepreneurs and executives.

Thursday, February 25
University Club, 150 E. Central Blvd., Orlando
$15 members, $20 non-members, $10 students

Registration/Buffet Breakfast: 8 a.m.
Presentation: 8:30 a.m.

Register at www.fpra-orlando.org

One of the vendors for this year’s annual conference — Books, Books, Books — is offering a 15 percent discount on all professional public relations and business books for FPRA members. Stop by the booth, or check out the web site. You do not need to attend conference to receive the discount and it is valid year round.

If you’re considering sitting for the Florida Public Relations Association Certified Public Relations Counselor exam, or have questions about the CPRC process, you can find more information in the video CPRC: Your Career, Your Future, Your Leadership Opportunity by FPRA 2008-09 VP of Accreditation and Certification Jeff Nall, APR, CPRC.
click to view video