Archive for Member News

Congratulations New CPRC’s!

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Congratulations to the following public relations professionals who recently earned their CPRC.

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Earning professional certification in public relations and receiving the designation of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association:

 

Holly Boldrin

Holly Boldrin, APR, CPRC
Director of Public Relations
Priority Marketing of Southwest Florida
Southwest Florida Chapter

 

 

 

 

 

Melissa Cofta

 

 

Melissa Cofta, APR, CPRC
Marketing and Public Relations Account Manager
Priority Marketing of Southwest Florida
Southwest Florida Chapter

 

 

 

 

 

 

About CPRC

To earn the CPRC credential, candidates must have 10 years of experience in the field; have earned the first tier of accreditation, the Accredited in Public Relations (APR) credential; successfully completed a verbal presentation; and passed a five-hour written exam.

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Laura Byrnes, APR, CPRC, VP Accreditation/Certification at lbyrnes@carersourceclm.com.

 

 

2015-2016 APRs & CPRCs

Congratulations to the FPRA members who received credentials this year*!
*as of the FPRA 78th Annual Conference

2015 – 2016 APRS

  • Ginger Broslat, APR (Ocala Chapter)
  • Cristina Calvet Harrold, APR (Orlando Area Chapter)
  • Rebecca Crisafulli, APR (Space Coast Chapter)
  • Alayna Curry, APR (Orlando Area Chapter)
  • Francesca Donlan, APR (Southwest Florida Chapter)
  • Julie Primrose Hall, APR (Orlando Area Chapter)
  • Dayna Harpster, APR (Southwest Florida Chapter)
  • Rhonda Leiberick, APR (Central West Coast Chapter)
  • Alyson Lundell, APR (Orlando Area Chapter)
  • Laurie Michaelson, APR (Gainesville Chapter)
  • Randall Mitchelson, APR (Southwest Florida Chapter)
  • Leslie A. Moland, APR (Northwest Florida Chapter)
  • Joanna Newton, APR (Tampa Bay Chapter)
  • Gabrielle O’Boyle, APR (Southwest Florida Chapter)
  • Jenn Petion, APR (Gainesville Chapter)
  • Stephanie Pettis, APR (Northwest Florida Chapter)
  • Scott Schroeder, APR (Gainesville Chapter)
  • Tiffany Whitaker, APR (Southwest Florida Chapter)

2015 – 2016 CPRCs

  • Ginger Broslat, APR, CPRC (Ocala Chapter)
  • Devon Chestnut, APR, CPRC (Ocala Chapter)
  • Heather Danenhower, APR, CPRC (Ocala Chapter)
  • John Fleming, APR, CPRC (Capital Chapter)
  • Barbra Hernandez, APR, CPRC (Tampa Bay Chapter)
  • Jordan Jacobs, APR, CPRC (Orlando Area Chapter)
  • Alyson Lundell, APR, CPRC (Orlando Area Chapter)
  • Chad McLeod, APR, CPRC (Tampa Bay Chapter)
  • Karen Morgan, APR, CPRC (Tampa Bay Chapter)
  • Jay Morgan-Schleuning, APR, CPRC (Capital Chapter)
  • Gordon Paulus, APR, CPRC (Pensacola Chapter)

2016 Golden Image Award Winners

 

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DIVISION A: PUBLIC RELATIONS PROGRAM

Dick Pope All Florida Golden Image Award

FPR_9161 Southwest Florida International Airport TSA PreCheck Campaign
Lee County Port Authority Communications & Marketing

COMMUNITY RELATIONS

Golden Image Award
Putting the Pieces Together Campaign
Chris Gent, APR, CPRC, Kayla Torpey
Kissimmee Utility Authority

Award of Distinction
2nd Annual Eggs on the Beach Eggfest
Tracy Louthain, APR, CPRC, Susan Kiley, Wayne Paul

Judges’ Award
Imagine Gala Celebrity Chef Cook Off
CONRIC PR & Marketing

PUBLIC SERVICE

Golden Image Award & Judges’ Award
Teddy Bears for Trauma Victims
Chris Gent, APR, CPRC, Kayla Torpey
Kissimmee Utility Authority

INSTITUTIONAL

Golden Image Award
The Florida High Tech Corridor 20th Anniversary Promotion
Curley & Pynn

Award of Distinction & Judges’ Award
CAN IT! Pushing the Envelope Food Drive Campaign 2015
Lisa Murray, Pushing the Envelope

PUBLIC INFORMATION

Golden Image Award
National Airlines Launch
Curley & Pynn

Judges’ Award
Tacko Fall Eligibility
Mandy Wettstein, APR, CPRC, Allison Campbell, APR, CPRC

INTERNAL

Golden Image Award
RTI Surgical Internal Donate Life Month Campaign
RTI Donor Services Communications

Award of Distinction & Judges’ Award
“Attendance Matters” Campaign
Marion County Public Schools
Kevin Christian, APR, CPRC, Mark Vianello and Matt Lane

Judges’ Award
FPRA Gainesville PR Masters Program
Amelia Bell, APR, CPRC, Julie Frey, APR,CPRC

Judges’s Award
Just One for the Kids: Payroll Deduction Campaign
Public Education Foundation of Marion County
Lauren DeIorio, Judi Zanetti

Judges’ Award
Scott Fisher Enterprise Social Media Training
Samantha Scott, APR

PROMOTIONAL/MARKETING

Golden Image Award
Boardwalk Food Company Rebrand & Product Launch
Kim Livengood

Award of Distinction & Judges’ Award
Successful Marketing of “Ram-for-a-Day”Student Recruitment Program
Jennifer M. Trefelmer, APR, CPRC

Award of Distinction
Douglas Stevens, MD Marketing Communication Campaign 2015
Tiffany Whitaker, APR, Diana Leadley, Pushing the Envelope

Judges’ Award
Donate Your Ex’s Stuff
Veronica Brandon Miller, Sharon Kunkel, Kelly Davis Stausbaugh

PUBLIC AFFAIRS

Golden Image Award
On3PR FBCW Campaign
On 3 Public Relations
Florida Business for a Competitive Workforce

SPECIAL EVENTS

Golden Image Award
Florida Professional Firefighters’ Groundbreaking
Bowstern, Professional Firefighters

Award of Distinction
FAMU Way and Capital Cascades Trail Grand Opening
Bowstern, Florida Professional Firefighters

Award of Distinction
DCP 90th Anniversary
University of Florida College of Design Construction and Planning

Judges’ Award
25th Anniversary of the ADA
APD Communications Office

Judges’ Award
MADD’s Wrong-Way Impaired Driver Victim Tribute Fundraising Event
Janna Vose Newton, APR, Linda Unfried, Becky Gage

Judges’ Award
Rock Ponds Ecosystem Restoration Dedication Event
Estella Gray and Mary Margaret
Southwest Florida Water Management District

OTHER

Golden Image Award & Judges’ Award
Southwest Florida International Airport TSA PreCheck Campaign
Lee County Port Authority Communications & Marketing Team

Award of Distinction
New Year, New Space, New Look: Office Move & Rebranding
Cynthia Lambert, APR, Mary Ann Horne and Susan Ennis, APR, CPRC
MetroPlan Orlando

Judges’ Award
#Tally4ACC, A Social Media Campaign
City of Tallahassee

DIVISION B: PRINTED TOOLS OF PUBLIC RELATIONS

Grand Golden Image Award

FPR_9156

“Kids with ADHD Must Squirm to Learn, Study Says”
Mark Schlueb, UCF News & Information

BROCHURE

Award of Distinction & Judges’ Award
FDVA Guide
Sachs Media Group, Florida Department of Veterans’ Affairs

MAGAZINE

Golden Image Award
Florida HIGH.TECH 2015
Curley & Pynn

Award of Distinction
Innovations
Colleen Raccioppi, APR, Sheryl Connor

POSTER AND CALENDAR

Golden Image Award
Art for Democracy Election Calendar
Jennifer J. Edwards, Trish Robertson, Heather Wysocki

NEWS RELEASE

Golden Image Award & Judges’ Award
“Kids with ADHD Must Squirm to Learn, Study Says”
Mark Schlueb

Award of Distinction & Judges’ Award
NETPDTC Supports DoD Virtual Education Fair
Ed Barker

Award of Distinction
University of West Florida Luna Settlement Press Release
University Marketing & Communications at the University of West Florida

Judges’ Award
Siesta Beach Trip Advisor Best Beach Award News Release
Visit Sarasota County

SPECIALTY ITEM

Golden Image Award
Jenkins Neighbors Mailer
Allison Campbell, APR, CPRC, Lisa Varner, APR, CPRC

OTHER

Golden Image Award & Judges’ Award
Visit Sarasota County VIV Card Program
Visit Sarasota County

Award of Distinction
Lee County Electric Cooperative 75th Anniversary Book
LCEC PR Team

Award of Distinction & Judges’ Award
THRIVE Expansion Grant Proposal Transition Life Center
Ginger Broslat Communications, Joanne Flood

DIVISION C: AUDIO/VISUAL/ONLINE TOOLS OF PUBLIC RELATIONS

Grand Golden Image Award

FPR_9149Andy Hines Video
Heather Danenhower Nelson, APR, CPRC, Digital Fury Productions, Hines Energy Complex

ONLINE AUDIENCE ENGAGEMENT

Golden Image Award & Judges’ Award
RTI Donor Services Facebook Page
RTI Donor Services Communications

Award of Distinction & Judges’ Award
CFX Commuter Relief Social Media Campaign
Central Florida Expressway Authority

Award of Distinction
Florida Prepaid College Board
Moore Communications Group

Judges’ Award
Successful Launch of “RamBassador” Social Media Program
Jennifer Ml Trefelner, APR, CPRC

ONLINE PROMOTION

Golden Image Award & Judges’ Award
Everglades Isle FMCA Eblast
BowStern, Everglades Isle

Award of Distinction
Curley & Pynn – “For The Win” Promotional E-Magazine
Curley & Pynn

Award of Distinction
Florida KidCare Back-to-School Digital Media Campaign
Sachs Media Group

Judges’ Award
University of West Florida Luna Settlement Media Kit
University Marketing & Communications at the University of West Florida

ONLINE NEWSLETTER

Golden Image Award & Judges’ Award
City of Palms Classic
CONRIC PR & Marketing

Award of Distinction
Currents Newsletter
Michele Sagar, Kenna Harrison, Allen YarbrougH

VIDEO: INTERNAL

Golden Image Award
Andy Hines Video
Heather Danenhower Nelson, APR, Digital Fury Productions, Hines Energy Complex

VIDEO: INSTITUTIONAL

Award of Distinction & Judges’ Award
Withlacooochee River Waterhead Initiative Video
Michelle Sager, Alex Gazio, Robyn Felix

VIDEO: PROMOTIONAL/MARKETING

Golden Image Award & Judges’ Award
KUA Movie in the Park Video
Chris Gent, APR, CPRC, Kayla Torpey
Kissimmee Utility Authority

WEBSITE

Golden Image Award & Judges’ Award
I Survived Florida Winter Meme
Chris Gent, APR, CPRC, Kayla Torpey
Kissimmee Utility Authority

Award of Distinction
LCEC Commercials – Telling our Story Through Our Employees
LCEC PR Team

Award of Distinction & Judges’ Award
The Storyteller Agency’s #EveryoneNeedsABuddy Wellness Donation Video
Laura Holloway, Scott Russell

DIVISION D: STUDENT PROJECTS IN PUBLIC RELATIONS

PUBLIC RELATIONS CAMPAIGN

Award of Distinction
Farm & Haus Communcations Campaign
Deanna Loew, Natalie Pickelsimer

Award of Distinction
Fleet Farming PR Campaign
Katie Rizzo, Emil Sorebo, Ryan Scanlan

CLICK HERE VIEW PHOTOS FROM THE GOLDEN IMAGE AWARDS.

2016 President’s Awards

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CHAPTER OF THE YEAR
OCALA CHAPTER
LAUREN DEIORIO, PRESIDENT
BARBRA HERNENDEZ, PRESIDENT

PRESIDENT OF THE YEAR
LYNN HOBECK BATES, APR
CENTRAL WEST COAST CHAPTER

ACCREDITATION & CERTIFICATION
SOUTHWEST FLORIDA CHAPTER
TRISH ROBERSTON, PRESIDENT

COMMUNICATIONS
ORLANDO AREA CHAPTER
LAURA KERN, APR, PRESIDENT

COMMUNICATIONS
DICK POPE / POLK COUNTY CHAPTER
MARYBETH SODERSTROM, PRESIDENT

STUDENT DEVELOPMENT
CAPITAL CHAPTER
NANETTE M. SCHIMPF, APR, CPRC, PRESIDENT

COMMUNITY SERVICE
DICK POPE / POLK COUNTY CHAPTER
MARYBETH SODERSTROM, PRESIDENT

MEMBERSHIP DEVELOPMENT
NORTHWEST FLORIDA COAST CHAPTER
WHITNEY LEE, PRESIDENT

IMAGE AWARDS
PENSACOLA CHAPTER
CARMELA COOK, PRESIDENT

LEADERSHIP DEVELOPMENT
CENTRAL WEST COAST CHAPTER
LYNN HOBECK BATES, APR, PRESIDENT

PROFESSIONAL DEVELOPMENT
GAINESVILLE CHAPTER
KEVIN COULSON, APR, PRESIDENT

PROFESSIONAL DEVELOPMENT
TREASURE COAST CHAPTER
ERICK GILL, PRESIDENT

SPECIAL EVENT PLANNING
JACKSONVILLE CHAPTER
ROSEMARY TUTT, APR, CPRC, PRESIDENT

SPECIAL EVENT PLANNING
SPACE COAST CHAPTER
REBECCA CRISAFULLI, APR, PRESIDENT

CHAPTER ADMINISTRATION
TAMPA BAY CHAPTER
HEATHER GRZELKA, APR, PRESIDENT

MOST IMPROVED CHAPTER
NATURE COAST CHAPTER
MATHEW BAILLARGEON, PRESIDENT

Joe Curley Rising Leader Award Class of 2016

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Congratulations to the winner of the Joe Curley Rising Leader Award - Rhonda Leiberick, APR from the Central West Coast Chapter!

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Congratulations to the entire Joe Curley Rising Leader Class of 2016!

FirehouseSubsLizAnderson

Liz Anderson Jacksonville Chapter

 

Corrie Benfield headshot

Corrie Benfield Tampa Bay Area Chapter

 

LaurenDeiorio final head shot

Lauren DeIorio Ocala Chapter

 

AngelicaDeluccia_headshot

Angelica DeLuccia Morrissey Space Coast Chapter

 

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Erin Igram NW Florida Coast Chapter

 

Erin Knothe

Erin Knothe Dick Pope/Pol County Chapter

 

Cindi Lane

Cindi Lane, APR Volusia/Flagler Chapter

 

Lieberick

Rhonda Leiberick, APR Central West Coast Chapter

 

Zoe Linafelt

Zoe Linafelt Capital Chapter

 

JoeyMazzaferro_FPRAGainesville-1

Joey Mazzaferro Gainesville Chapter

 

Vianka McConville

Vianka McConville Orlando Area Chapter

 

Nicole Stacey

Nicole Stacey Pensacola Chapter

 

Join the 2016 FPRA Annual Conference Blog Team!

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Are you attending FPRA Annual Conference and would like to get a little more involved? Join the FPRA Annual Conference Blog Team! New to blogging? This is a great way to gain experience. Seasoned blogger? Then you know we need you. What’s involved? Simply summarizing the talking points from your assigned session(s). Speaker bios and headshots will be pre-loaded and your content will be edited and posted for you. What could be easier?

Click here to sign up for the Annual Conference Blog Team.

Have questions about the FPRA Annual Conference Blog Team? Contact VP of Technology, Devon Chestnut, APR at devon.chestnut@cox.com.

Please note, you must be attending FPRA  Annual Conference to join the blog team. Joining the blog team is voluntary. No Annual Conference discounts or compensation is provided.

March Webinar

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Intellectual Property Hot Topics

March 28, 2016 | 11:30 a.m. to 12:30 p.m. EST

$25 for Members | $75 for Non-members

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The presentation will provide a brief overview of intellectual property law and focus on intellectual property issues particularly relevant in the public relations arena, such as the clearance and use of trademarks; copyright ownership issues; blogging, domain name and social media issues; the right of publicity; and photo/video releases.
  

Takeaways from this webinar are:

  • General overview of IP law
  • How to avoid and handle common IP pitfalls

MindiRichterMindi Richter is a partner at Shumaker, Loop & Kendrick, LLP and board certified in intellectual property law. She counsels clients on all aspects of intellectual property law including trademarks, copyrights, patents, trade secrets and related internet and media issues.  She has experience litigating IP matters of all types both in the United States Patent and Trademark Office, as well as federal and state courts across the country. She is the former chair of the Hillsborough County Bar Association’s Intellectual Property Section and has been designated a Florida Rising Star by Super Lawyers Magazine for the last 6 years.  She graduated magna cum laude from Loyola University Chicago School of Law and has a BA in Journalism from Indiana University.

To ensure an interactive and efficient program, virtual seats are limited. Registration is expected to fill up fast so don’t delay and register today!

Member of the Year Recipient

Congratulations to Member of the Year, VP of Golden Image Terri Behling, APR, CPRC.

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This year, Behling went above and beyond what was expected, and exceeded all of her goals. She took an already jam-packed job and added still more to her plate and never looked back.

Last year, FPRA changed its Golden Image entry process to an all-electronic version. And this year the board decided to let the local chapters try it too.

The problem was that they needed a place to upload all those entries. So, our Executive Director, Cheray Keyes-Shima, APR, CPRC, with input from this member, designed and created a new Image website that was used to upload the local entries.

Behling was hoping to increase the number of chapter’s participating in the electronic entry by 50% or from 4 to 8 and exceeded it! All chapters with local Image competitions participated in the online process – 12 out of 15 chapters!

Because of this change, the number of 2015 local Image entries was up by 4.6% for a total of 261 entries!

Because last year’s Golden Image was so successful, her goal was to maintain the same number of Golden Image entries as last year, but we saw a small increase in entries, which was a welcome surprise.

She visited six local chapter Image Award ceremonies, worked closely with our out of state Golden Image judges to collect our list of winners, planned all of this you see before you, assisted Carole Savage, APR, CPRC with the FPRA Walk of Fame star orders, and most importantly, helped with the planning of the inaugural Golden Image After Party.

 

 

Doris Fleischman Award Recipient

Congratulations to this year’s Doris Fleischman Award recipient, Kara Winton, APR, CPRC of the Southwest Florida Chapter.

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Winton has been an integral part of her chapter’s accreditation process for the past six years and has served as chair for the past five of those years. For those who don’t know, an accreditation chair is inherently an unsung hero position. It requires a tremendous undertaking and time commitment with 10 weeks of three-hour weekly study sessions as well as readiness reviews and answering nonstop questions from candidates in the process.

Winton’s commitment to FPRA and the PR profession are unwavering, shown by her countless hours spent preparing to lead APR study sessions, setting up readiness reviews, calling on candidates and even setting up mini reviews for candidates who have completed the review sessions, but need a little encouragement to move forward with the readiness review or exam. She not only leads the process but is personally invested in each and every candidate, often calling them to offer a word of encouragement or providing extra support in study materials or sessions.

She is always there to answer questions, meet to discuss anything public relations related and more. Under her leadership, accreditation flashcards and a video have been developed. According to her chapter president, this individual consistently goes above and beyond, exudes PR professionalism and is the queen of AP Style.

Currently an adjunct professor of public relations at Florida Gulf Coast University, Winton has been a member of FPRA since 2000. She not only encourages others; she leads by example. Since joining FPRA, she has received her APR, CPRC and Master’s degree in public relations.

 

About the Doris Fleischman Award

FPRA’s Doris Fleischman Award is intended to honor the unrecognized contributions an individual member has made to the public relations profession and/or to FPRA. In essence, this is an “unsung” hero award intended to reward that individual who consistently provides support and assistance to the Association.

The award was established to honor the achievements and contributions of Doris Fleischman, business partner and wife of Edward L. Bernays, the “father” of public relations. It honors those FPRA members who, like Ms. Fleischman, make contributions to the field of public relations through consistent, tireless efforts. It is meant to honor a member for his/her “behind the scenes” work and FPRA volunteer efforts that often go unnoticed by chapter members.

The John Dillin Professional Award Recipient

Congratulations to the recipient of the Florida Public Relations Association’s 2015 Dillin Award recipient, Trish Ridgway-Kapustka, APR, CPRC from the Jacksonville Chapter.

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Ridgway-Kapustka has more than 25 years of experience in strategic integrated communications, including leadership positions within agency, corporate and non-profit organizations. She is the Principal, consultant and owner of TLK Communications, founded in 2012, and owner/operator of Edible Arrangements franchises in Jacksonville, Gainesville and Ocala. Hmmmm… maybe next year’s Dillin Dessert could be chocolate covered strawberries!

In more than 21 years of membership with FPRA, Ridgway-Kapustka has demonstrated extraordinary talent as a public relations, marketing and communications professional – influential, ethical and well respected by peers as an entrepreneur, business leader and visionary. Her volunteer leadership for FPRA demonstrates a deep commitment to the profession but, equally important, to professionalism and managerial skills as a whole.

Ridgway-Kapustka is a leader, having shown outstanding leadership in their home chapter as chapter president and in numerous roles throughout the years. Furthermore, she also served as FPRA State President and again in numerous roles on the state level.

Too many times leaders fall off on their volunteerism after their term as president ends. That has certainly not been the case with Ridgway-Kapustka. Her willingness to serve and passion for our Association has been demonstrated in so many ways throughout the years. In addition to mentoring future chapter leaders and stepping up whenever needed by the local chapter, she has spent many years championing Golden Image Awards, accreditation and certification, and has encouraged participation in our Florida Public Relations Education Foundation campaign. As state president, she worked to establish more focus on student chapter involvement and development throughout the state.

Even when not serving in an official FPRA leadership role, Ridgway-Kapustka has stepped up time and time again to help the Jacksonville chapter and volunteer their time selflessly. She is an enthusiastic leader and passionate about seeing FPRA succeed for our members and profession.

A graduate of the University of Florida and respected business leader, Ridgway-Kapustka has served in many leadership roles at the executive level in several high-impact organizations and events in the business community. She was honored in Jacksonville with the Lifetime Achievement Award and has been recognized with numerous leadership and professional recognition. She was also awarded FPRA’s 2013 Member of the Year Award, one of the Association’s highest honors.

The awards honor her work and passion, but Ridgway-Kapustka’s biggest success in life is her willingness to share her time and knowledge freely to her peers.

It was Winston Churchill who said, “We make a living by what we get, but we make a life by what we give.” Giving back is what this individual does better than most.

For her many and significant contributions to this Association, her outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support, please join me in congratulating the recipient of our 2015 Dillin Award: Trish Ridgway-Kapustka, APR, CPRC of our Jacksonville Chapter.

About the John Dillin Professional Award

The John Dillin Professional Award for service to the Florida Public Relations Association has been established as the highest, most prestigious award of the Association. The award honors the spirit and dedication of FPRA’s first President and founder, Lt. Col. John Dillin, and his lifetime of service to and support of this Association. The purpose of this annual award is to recognize an FPRA member for his/her outstanding contribution to the Association and the field of public relations.

Nominees for this award must have a minimum of 10 years of active membership in the Association and have made outstanding and long-lasting contribution to FPRA and to the public relations profession in ways other than as an FPRA officer. Simply put, these individuals aren’t afraid to get their hands dirty and work in the trenches.