Archive for Volusia-Flagler Chapter

Breakout 2C: Solo PR “Ask the Experts” Workshop

Blogger: Mary Dorn, APR (Volusia/Flagler Chapter0

Solo PR “Ask the Experts” Workshop
Presented by: Kellye Crane, Lanette Hart, APR, CPRC, and Karen Swim

Each year at Annual Conference, business entrepreneurs have the opportunity to pick the brains of a panel of self starters. Jay Rayburn, APR, CPRC, who introduced this year’s session, said the people attending the panel consider it a must-see for its importance to their businesses. He stressed to remember to charge for overhead and profit. Professionals have a right to both.

This year, FPRA and Solo PR Pro representatives divided up the panel to focus on specific concerns for small business owners and consultants. Lanette Hart, APR, CPRC, presented “Taking the Plunge” for those nervous about getting started. Karen Swim gave financial tips in her “New Business / Fees” segment. Kellye Crane presented “PR Skills / Client Management.” Interestingly, the three had similar advice, and each started with national or international clients before focusing on local business.

Lanette Hart, APR, CPRC, founder and principal of Hart & Associates LLC, said getting started was a process that took 13 years of thought. She identified herself with her past employer, Bank of America, was raising four boys, and had concerns about launching a business during the financial crisis. To make the move to a solo practitioner three years ago, she first developed an exit strategy and chatted with others who’d tried going solo in business.  Hart stressed the importance of networking, to help “pull together the right team” so there is no work overload. Don’t kill yourself doing all the work.

Her mantra throughout the session was “learn to think like a business person.” By anticipating dry spells in an industry, she knows when to move to the next type of client or plan for a steady salary during less-busy seasons.

Kellye Crane, Crane Communications Ltd. and founder of Solo PR Pro, also believes in networking, but prefers to network on a national level. When contacts move to another company, that is an opportunity to gain a new client. She tends to maintain a client base of similar industries.

Crane reminded a participant who asked how to prove her value to clients that what is difficult to others should be second nature to a public relations professional.

Getting the outside perspective is important to Crane, to enable a professional to “feel less like an island.”

Karen Swim, President of Solo PR, said to never stop conducting business development. She sets month-to-month priorities and sets aside an hour per week to work on attracting future clients. Make a list of 10 prospects and research them before outreach. Patience is a virtue….

“You don’t always meet a client and close on the contract the next week. It’s a process,” Swim said. If ideas run dry, she reaches out to her own contacts and past clients that she is available to help people they may know.

Swim stressed to be bold about finding out what you can charge in each market and charging that fee, instead of lowering your value. If the client is not the right fit, know when to walk.

Favorite Resources, tools:

Hart: Her different networks for job different aspects, including FPRA and mentors. Many apps have helped her.

Crane: LinkedIn groups, Dropbox.

Swim: Smart phone: with all the apps available, she can conduct all business from her phone. Her support network in SoloPRPro is a resource. Also: MBO Partners’ online calculator to plan expenses/income.


Hart:  Think like a business person instead of just planning to replace a past salary. Find a mentor and build your network to hire help when you need.
“Understand who you want to serve, what kinds of problems you solve and don’t be afraid to say, ‘You don’t fit me as a client’.”"

Crane: Dream big. She agrees with Lanette Hart that you shouldn’t plan to just replace past salary. She started young so dreams played into it.

Swim: Don’t let fear hold you back or keep you from charging what you’re worth. Even 12 years after starting, she admits that at times, it’s still scary for her.

KraneKellye Crane is an accomplished, award-winning communicator with more than 20 years of experience in integrated marketing communications who has offered strategic planning, content strategy, press/influencer relations and technical writing services to some of the world’s largest companies, including ADP, Alaven Pharmaceutical, BellSouth, The Coca-Cola Company, IBM, Intel McKesson and Microsoft. Founder and past president of the popular Solo PR Pro blog for independent public relations consultants, Crane is frequently listed as one of the most influential PR professionals in the United States.


HartLanette Hart, APR, CPRC, is one of two representatives for the Florida Public Relations Association on the Universal Accreditation Board. She has more than 24 years of experience in various aspects of corporate communications, public relations, marketing and journalism. She is the principal consultant and founder of Hart & Associates LLC, providing corporate communications/PR expertise and business management to private corporations and government agencies. Previously, Hart worked for 19 years as a global communications strategist with Bank of America, one of the world’s leading financial services companies. Hart is an award winning and recognized speaker. She delivers big picture thinking combined with actionable tips you can use right away to make a difference in your organization.


SwimKaren Swim is an accredited public relations professional who has run her own virtual agency for more than a decade. She brings to her PR work an unusually rich background in sales, human resources, business and marketing, having started her career in HR in the banking industry and going on to lead top performing sales teams at Glaxo SmithKline and Quest Diagnostics. Swim’s extensive experience as a consultant includes engagements providing high-level strategic counsel and content to B2B, technology, healthcare, nonprofit and lifestyle companies. She also ran a career marketing division of her company for seven years, where she coached independents and corporate professionals and helped them achieve their career goals.



Joe Curley Rising Leader Award Class of 2016

















Congratulations to the winner of the Joe Curley Rising Leader Award - Rhonda Leiberick, APR from the Central West Coast Chapter!













Congratulations to the entire Joe Curley Rising Leader Class of 2016!


Liz Anderson Jacksonville Chapter


Corrie Benfield headshot

Corrie Benfield Tampa Bay Area Chapter


LaurenDeiorio final head shot

Lauren DeIorio Ocala Chapter



Angelica DeLuccia Morrissey Space Coast Chapter


erin igram

Erin Igram NW Florida Coast Chapter


Erin Knothe

Erin Knothe Dick Pope/Pol County Chapter


Cindi Lane

Cindi Lane, APR Volusia/Flagler Chapter



Rhonda Leiberick, APR Central West Coast Chapter


Zoe Linafelt

Zoe Linafelt Capital Chapter



Joey Mazzaferro Gainesville Chapter


Vianka McConville

Vianka McConville Orlando Area Chapter


Nicole Stacey

Nicole Stacey Pensacola Chapter


PR2D2′s “Tour of Chapters” Video

FPRA’s very own PR2D2 visited all 15 chapters this past year. Check out the video highlighting his journey.

PR2D2 video screen shot

Rising Leader Nominees



Congratulations to the nominees for the 2015 Joe Curley Rising Leader Award, who will all be recognized at annual conference in August! Here is the final group of members of this year’s class!


EGrayEstella V. Gray, Southwest Florida Water Management District.
Tampa Bay Chapter

From her chapter’s nomination in her words: “I am a fearless advocate for FPRA.”




CSmithCarin Campbell Smith, FAU Harbor Branch Oceanographic Institute
Treasure Coast Chapter

From her chapter’s nomination in her words: ”I enjoy being a part of this organization that has given me so much professionally. I feel a responsibility to give back and play an active role in moving the chapter forward and making it even better.” 



SStrongStefany Strong, Volusia County Health Department
Volusia-Flagler Chapter

From her chapter’s nomination in her words: I am serving as Immediate Past President of the Volusia Flagler Chapter of FPRA. It is an honor to be associated with such great public relations professionals.”

November – Networking Around the State

While November marks the beginning of the busy holiday season, there’s always time for learning. Thanks to Florida Public Relations Association chapter events, public relations professionals throughout the state have the opportunity to learn some great tips to get them through this years holiday buzz. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

Haven Hospice Public Relations Manager
November 1, 2013, Nature Coast Chapter (Hernando, Fla.)

‘Tis The Season For Holiday Story Pitches
November 5, 2013, Southwest Florida Chapter (Fort Myers, Fla.)

Disney PR pro Munroe discusses “Stories from Fantasyland”
November 12, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)

Professional Development Luncheon
November 15, 2013, Ocala Chapter (Ocala, Fla.)

Trust in the 21st Century: Why and How Media Ethics Will Change
November 20, 2013, Central West Coast Chapter (Sarasota, Fla.)

How We Are Working to Establish Florida as the #1 Travel Destination in the World
November 21, 2013, Gainesville Chapter (Gainesville, Fla.)

NASA Public Affairs – Past, Present and Future
November 21, 2013, Capital Chapter (Tallahassee, Fla.)

Moving People to Action Through Direct Marketing
November 21, 2013, Orlando Area Chapter (Orlando, Fla.)

Topic/Date TBD, Space Coast Chapter (Viera, Fla.)

Topic/Date TBD, 2013, Jacksonville Chapter (Jacksonville, Fla.)

Topic/Date TBD, Treasure Coast Chapter

October – Networking Around the State

Map_small copyThis October, public relations professionals across the state of Florida will fill their minds with tricks of the trade at Florida Public Relations Association chapter events. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

PR University: Creating Slam-Dunk Projects for Your Client
October 4, 2013, Southwest Florida Chapter (Fort Myers, Fla.)

Handling the Media and the Casey Anthony Trial
October 4, 2013, Nature Coast Chapter (Hernando, Fla.)

How to Write Right Again
October 8, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)

Managing the PR Function: A Seat at the Management Table
October 16, 2013, Central West Coast Chapter (Sarasota, Fla.)

October Membership Mixer
October 17, 2013, Gainesville Chapter (Gainesville, Fla.)

October 17, 2013, Space Coast Chapter (Viera, Fla.)

NASA Public Affairs – Past, Present and Future
October 17, 2013, Capital Chapter (Tallahassee, Fla.)

Marketing to the Power of ONE
October 17, 2013, Jacksonville Chapter (Jacksonville, Fla.)

Professional Development Workshop
October 24, 2013, Orlando Area Chapter (Orlando, Fla.)

Topic/Date TBD, Ocala Chapter

Topic/Date TBD, Treasure Coast Chapter