Congratulations to Jessica Walker, APR, CPRC who recently received the designation of Certified Public Relations Counselor (CPRC). Earning the CPRC designation distinguishes senior members of FPRA who have demonstrated understanding and mastery of core public relations principles and practices and have been certified to act as public relations counselors.
Walker is the marketing and public relations manager for Markham Norton Mosteller Wright & Company. She has 16 years of public relations experience with various organizations and is an active community volunteer with organizations like FPRA, Women In Business (Greater Fort Myers Chamber of Commerce), Rotary Club of Fort Myers South and the American Cancer Society. In 2013, the state association of FPRA named her President of the Year.
Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project). Currently, there are 110 CPRCs in Florida.