Archive for Ocala Chapter

Workshop: Upping Your Presentation Game: Creating an Engaging and Effective Message

Blogger: Alayna Curry, APR (Orlando Area Chapter)

Upping Your Presentation Game: Creating an Engaging and Effective Message
Presented by: Devon Chestnut, APR, CPRC - Communications Manager, Cox Communications
Link to presentation: http://prezi.com/wjqo6y5ax-o6/?utm_campaign=share&utm_medium=copy 

As someone who gives presentations on a weekly (and sometimes daily) basis, I was excited to hear and blog about Devon’s workshop on creating an engaging and effective message. I found myself nodding along and wanting to shout AMEN throughout her entire presentation. Many of the tips and tricks she discussed I use on a regular basis and are very helpful in reaching your audience.
Devon opened with a comical “what not to do” video of public speaking from Ferris Bueller’s Day Off. The monotone voice of Ben Stein was a perfect example of how to bore your audience to tears. So, what should you do? Here’s four simple steps.
Step 1: Create the story
  • Frame your story. Determine the start and end and then build the story within that. It’s much harder to start from scratch and work from the beginning.
  • Research your audience. Know who you’re talking to, what they already know and what they want to know.
  • Don’t give vague information.You want the audience to leave wanting more because your presentation was so good, not because you left things out. Don’t use acronyms or industry jargon that the audience won’t understand.
  • Avoid information overload. You don’t want the audience to lose the message. Keep it simple and stick to the key topics.
Step 2: Build the story. 
  • Use a similar look and feel throughout the presentation. Don’t use both clip art and photos. Try not to use too many different fonts or colors.
  • Use appropriate text and fonts for the audience. You probably shouldn’t use silly fonts if you’re presenting to your C-suite.
  • Less is more. Don’t use a lot of text. Your presentation is just the support material.
  • Make the investment in good photos and visuals for impact. Keep videos to 60 seconds or less.
  • Proofread. Many newer presentation programs (like Prezi) don’t have spell check as an option.
Step 3: Deliver the story.
  • Work on your delivery and tone. Try not to use a script. If you need a reminder, use notecards with only a few bullets.
  • Avoid distractions. Watch your posture – don’t rock back and forth. Leave loud jewelry at home and don’t use slides with too many effects.
  • Keep eye contact. If this makes you nervous, talk to audience members ahead of time to get comfortable. Find some friendly faces to look to during the presentation.
  • Pay attention to audience engagement. Be aware of their body language. How are they reacting?
  • Mind your time. Get to your presentation early so you can test out technology. It might be helpful to get your own slide advancer that you’re comfortable with.
  • Have a backup plan in case technology doesn’t work. Bring your presentation on a jump drive or print out a PDF.
Step 4: Utilize tools and resources.
During the Q&A time, I shared a tool that I’ve found helpful when giving presentations. SlideShark is an app you can download on your iPad and iPhone. Upload a PowerPoint presentation to the SlideShark website from your computer and then download it to the app on your iPad. Your phone works as the remote and has lots of different features. The best part: once it’s downloaded, you don’t need wifi!
Overall, a very informative session that will help our members give better and more engaging presentations. Great job, Devon!

DChestnutDevon Chestnut, APR, CPRC, is the communications manager for Cox Communications, a communications and entertainment company, providing advanced digital video, internet, telephone and home security and automation services. Chestnut’s role includes managing Cox’s Southeast Region internal communications for more than 1,900 employees working in the states of Florida, Georgia and Louisiana. She also plays a pivotal role on several national company projects and initiatives. In addition, she manages community outreach efforts within the Central Florida markets.

 

Joe Curley Rising Leader Award Class of 2016

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Congratulations to the winner of the Joe Curley Rising Leader Award - Rhonda Leiberick, APR from the Central West Coast Chapter!

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Congratulations to the entire Joe Curley Rising Leader Class of 2016!

FirehouseSubsLizAnderson

Liz Anderson Jacksonville Chapter

 

Corrie Benfield headshot

Corrie Benfield Tampa Bay Area Chapter

 

LaurenDeiorio final head shot

Lauren DeIorio Ocala Chapter

 

AngelicaDeluccia_headshot

Angelica DeLuccia Morrissey Space Coast Chapter

 

erin igram

Erin Igram NW Florida Coast Chapter

 

Erin Knothe

Erin Knothe Dick Pope/Pol County Chapter

 

Cindi Lane

Cindi Lane, APR Volusia/Flagler Chapter

 

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Rhonda Leiberick, APR Central West Coast Chapter

 

Zoe Linafelt

Zoe Linafelt Capital Chapter

 

JoeyMazzaferro_FPRAGainesville-1

Joey Mazzaferro Gainesville Chapter

 

Vianka McConville

Vianka McConville Orlando Area Chapter

 

Nicole Stacey

Nicole Stacey Pensacola Chapter

 

PR2D2′s “Tour of Chapters” Video

FPRA’s very own PR2D2 visited all 15 chapters this past year. Check out the video highlighting his journey.

PR2D2 video screen shot

Presidents’ Luncheon Chapter Awards

Annual Conference

Congratulations to this year’s President’s Luncheon Award Winners!

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Chapter of the Year
Gainesville Chapter (Amelia Bell, APR, CPRC – President)

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Chapter President of the Year
Andi Mahoney, APR (Northwest Florida Coast Chapter)

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Florida Public Relations Association President’s Award for Accreditation & Certification
Southwest Florida Chapter (Heidi Taulman, APR – President)

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Florida Public Relations Association President’s Award for Communications
Capital Chapter ( Jan Dobson, APR, CAE – President)

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Florida Public Relations Association President’s Award for Community Service
Dick Pope/Polk County Chapter (Amy Wiggins – President)

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Florida Public Relations Association President’s Award for Financial Management
Ocala Chapter (Jennifer Lowe – President)

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Florida Public Relations Association President’s Award for Image Awards
Northwest Florida Coast Chapter (Andi Mahoney, APR – President)

and

Florida Public Relations Association President’s Award for Image Awards
Pensacola Chapter – Gordon Paulus, APR – President)

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Florida Public Relations Association President’s Award for Leadership Development
Orlando Area Chapter (Kerry Martin, APR – President)

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Florida Public Relations Association President’s Award for Membership Development
Gainesville Chapter (Amelia Bell, APR, CPRC – President)

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Florida Public Relations Association President’s Award for Professional Development
Space Coast Chapter (Tessa Friederichs – President)

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Florida Public Relations Association President’s Award for Special Event Planning
Central West Coast Chapter (Melissa Link – President)

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Florida Public Relations Association President’s Award for Student Development
Southwest Florida Chapter (Heidi Taulman, APR – President)

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Florida Public Relations Association President’s Award for Most Improved Chapter
Jacksonville Chapter

Congratulations to all the winners!

Conference 101

Annual Conference

By Jessica Fuchs (Ocala Chapter)

A conference that starts off with cocktails, friendly faces and tips for success – I think I’m going to like this.

FPRA’s 2015 Annual Conference is underway and leadership understands that, while attending for the first time is filled with excitement and enthusiasm, it can also be a little overwhelming. Easing any conference anxiety new attendees might have been harboring was the idea behind hosting the Conference 101 mixer.

Laura Byrnes, APR, CPRC, 2015 Annual Conference Vice President, welcomed the crowd of newcomers with a smile, assuring us that she, and her executive and conference committee colleagues, are available to answer any questions. Other conference veterans in attendance were quick to share tips I think might be useful to everyone:

  • Don’t forget your key when you leave your room. Sounds silly until you’re locked out. And guess what, it will slip right into your badge behind your name tag (I can’t take credit — Roger Pynn, APR, CPRC, 2015-2016 FPRA State President, came up with that, not me).
  • Lanette Hart, APR, CPRC, Principal/Consultant Hart & Associates LLC, has been attending conference for several years and cautions attendees not to skip sessions. Maybe at some conferences, but not this one. “The sessions here are that good. You don’t want to miss them,” she said.
  • Olivia Smith, from the Capital Chapter, might be new to conference, but she’s a fast learner. Take her lead and organize your conference schedule with the app. It’s easy – you just download it from the site and select which sessions you want to attend. Then you have your schedule right there on your phone. How awesome is that!
  • The most common tip however, was not to be shy. Step out of your comfort zone. Introduce yourself to someone new – even one of the outstanding speakers. This is your opportunity to learn from your peers and experts. Own it.

Lastly, I keep hearing about this Dillin Dessert. I’m still a little unclear regarding its whereabouts, but I hear there are no calories and I should definitely find it. So, do share if you see me and are a veteran with more insight.

Thanks #FPRA and #FPRAconferencenewbies (Olivia and Mary Beth) for the wonderful welcome. I’ve already met great people who I hope to see again throughout the conference.

Rising Leader Nominees

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Congratulations to the nominees for the 2015 Joe Curley Rising Leader Award, who will all be recognized at annual conference in August! Here is the second group of members of this year’s class – the remaining members will be featured in July!

 

EMcClainElaine DeIorio McClain, Marion County Board of County Commissioners
Ocala Chapter

From her chapter’s nomination: “In her budding career in public relations and FPRA membership, Elaine has demonstrated the highest commitment to the profession with her keen judgment, strategic approach and attention to cost-effectiveness.”

 

 

JHall

Julie Hall, AAA
Orlando Chapter

From her chapter’s nomination: “She is a go-getter, an engaged board member and an absolute pleasure to work with – a mix of qualities that gives her incredible potential in our Association.”

 

 

 

BWelkBrandi Welk, Council on Aging of West FL, Inc
Pensacola Chapter

From her chapter’s nomination: “In her second year as a professional member, Brandi joined the board and quickly took an active role as VP-Networking. She has scheduled numerous events and promoted them on the chapter’s Facebook page and Twitter. She attended Annual Conference and has represented the chapter at a State board meeting.”

 

 

TWhitakerTiffany Whitaker, Pushing the Envelope
Southwest Florida Chapter

From her chapter’s nomination in her words: “I am committed to representing and growing our industry through my involvement in FPRA and the community as well as serving the company I work for and my clients.”

 

 

BCrisafulliRebecca Crisafulli, McBride Marketing Group
Space Coast Chapter

From her chapter’s nomination in her words: “Leadership is a personal passion and FPRA has provided me with opportunities to lead at all levels.”

APR - CPRC

 

Congratulations to the following public relations professionals who earned their APR or CPRC.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.

Earning professional public relations accreditation and receiving the designation of Accreditation in Public Relations (APR):

Jeff Marshall
Jeff Marshall, APR
Senior Communications Coordinator
Central Florida Expressway Authority
Orlando Area Chapter

 

 

L Trudell
Laureen J. Trudell, APR
Senior Director of Marketing and Communications
Orlando Economic Development Commission
Orlando Area Chapter

 

 

 

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Earning professional certification in public relations and receiving the designation of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association:

 

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Laura Byrnes, APR, CPRC
Communications Manager
Careersource Citrus Levy Marion
Ocala Chapter

 

 

ACampbell
Allison Campbell, APR, CPRC
Public Relations Director
Jenkins Auto Group
Ocala Chapter

 

 

LVarner
Lisa Varner, APR, CPRC
Customer Relations Manager
Jenkins Acura/Jenkins Mazda
Ocala Chapter

 

 

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Lanette Hart, APR, CPRC, VP Accreditation/Certification at Lanette.Hart@me.com.

Top 10 Reasons to Renew Your FPRA Membership

#FPRA Renewed_ standing ladyr

#FPRArenewed… Did You Renew?
By Mary Dorn, APR, VP Member Services

At 993 professional members and 173 student members, FPRA’s fiscal year is off to a great start in membership, with the Pensacola Chapter taking the lead at a more than 70 percent renewal rate. Thanks, Devon Chestnut, APR, VP of Technology, for our outstanding social media renewal campaign, #FPRArenewed. Soon, she will announce the $50 gift card drawing winner from the renewed members who used the special hashtag before October 31.

If you haven’t updated your membership, it has expired. There is still time to renew before December 31, when FPRA’s State Office removes non-renewals from its database, and to save money by avoiding the additional $25 reprocessing fee after that date. Please don’t wait until the busy holidays. Renewal online is easy at fpra.org.

Still undecided? Here are the Top 10 Reasons to Renew, provided by the Ocala Chapter:

  1. Network of public relations professionals (the #1 reason why recent survey respondents renew annually)
  2. Annual State Conference
  3. Regular chapter meetings
  4. State/local professional development meetings and state Webinars
  5. Local chapters throughout Florida
  6. State/local recognition
  7. Resourceful websites:  fpra.org and chapters’ sites
  8. Exclusive access to Professional Resources:  the White Paper, e-newsletters, etc.
  9. Counselor’s Network (which recently took an insiders tour of Universal’s Hallowscream)
  10. Professional Accreditation (Including a $100 testing fee rebate exclusively for FPRA members! If a professional is using the APR designation after her name, she must be a member of one of the UAB approved associations).

November – Networking Around the State

While November marks the beginning of the busy holiday season, there’s always time for learning. Thanks to Florida Public Relations Association chapter events, public relations professionals throughout the state have the opportunity to learn some great tips to get them through this years holiday buzz. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

Haven Hospice Public Relations Manager
November 1, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

‘Tis The Season For Holiday Story Pitches
November 5, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Disney PR pro Munroe discusses “Stories from Fantasyland”
November 12, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Professional Development Luncheon
November 15, 2013, Ocala Chapter (Ocala, Fla.)
http://www.fpraocala.org/

Trust in the 21st Century: Why and How Media Ethics Will Change
November 20, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

How We Are Working to Establish Florida as the #1 Travel Destination in the World
November 21, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

NASA Public Affairs – Past, Present and Future
November 21, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Moving People to Action Through Direct Marketing
November 21, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

Topic/Date TBD, 2013, Jacksonville Chapter (Jacksonville, Fla.) 
http://fpra-jax.org/

Topic/Date TBD, Treasure Coast Chapter 
http://www.fpratreasurecoast.com/

October – Networking Around the State

Map_small copyThis October, public relations professionals across the state of Florida will fill their minds with tricks of the trade at Florida Public Relations Association chapter events. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

PR University: Creating Slam-Dunk Projects for Your Client
October 4, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Handling the Media and the Casey Anthony Trial
October 4, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

How to Write Right Again
October 8, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Managing the PR Function: A Seat at the Management Table
October 16, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

October Membership Mixer
October 17, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

October 17, 2013, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

NASA Public Affairs – Past, Present and Future
October 17, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Marketing to the Power of ONE
October 17, 2013, Jacksonville Chapter (Jacksonville, Fla.)
http://fpra-jax.org/

Professional Development Workshop
October 24, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Ocala Chapter
http://www.fpraocala.org/

Topic/Date TBD, Treasure Coast Chapter
http://www.fpratreasurecoast.com/