Archive for Central West Coast Chapter

Breakout 2A: Today’s Newsroom: Navigating the New Media Minefield

Blogger: Lori Hagey (Central West Coast Chapter)

Today’s Newsroom: Navigating the New Media Minefield
Presented by: Ernest Hooper, Columnist/Bureau Chief, Tampa Bay Times

Getting Picked Up 101:

It’s important to understand the media’s changing mission and appeal to those changes. Craft your pitch in a way that demonstrates your knowledge of the individual media professional and your respect for their area of interest. Generalized pitches and mass email blast tend to get overlooked. Mr. Hooper offered his insight and specific tips on what a public relations professional should do to get their story or client picked up.

  • Be a media consumer, envision your coverage and stay current on what your targeted reporter(s) covers
  • Read and watch websites, blogs and videos… EVERYDAY
  • Connect with media professionals though social media
  • Have a plan… you can’t just wing it

A Note About Emails:

To put things in perspective… Mr. Hooper provided a few astounding facts about emails:

  • 100 billion work-related emails sent everyday worldwide
  • People spend 28 percent of their work day dealing with emails
  • In the time it took you to read this sentence, 20 million emails were written
  • By 2016, 143-million emails will be sent or received every day

Let’s Get Personal

Never underestimate the size of a journalist’s ego. The primary objective of a news release is to influence coverage, but the first goal is to make sure it’s read. The content in the email should be direct and personable. In Mr. Hooper’s case, anything with the subject line: Beyonce, BBQ or Luther Vandross will get your story noticed. In the event that the media professional you are trying to target isn’t a fan of any of these then remember the following:

  • Connect months in advance, meet way before the pitch
  • Send emails that reflect consumption
  • Help when it’s not your client that you are pitching
  • Use social networks
  • Don’t tell a journalist what’s news worthy
  • Be respectful, smart and honest

Contact information for Ernest Hooper:

Email: ehooper@tampabay.com Phone: 813.661.2440 Twitter: @Hop4U

HooperOver the span of his award-winning career, Ernest Hooper has covered prep and college sports, the NFL and TV/radio sports. In his current role with the Tampa Bay Times, he oversees coverage of community news in Hillsborough County while writing community columns for the paper. He also hosts his own public affairs television show on WEDU, Tampa’s local PBS affiliate.

 

Joe Curley Rising Leader Award Class of 2016

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Congratulations to the winner of the Joe Curley Rising Leader Award - Rhonda Leiberick, APR from the Central West Coast Chapter!

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Congratulations to the entire Joe Curley Rising Leader Class of 2016!

FirehouseSubsLizAnderson

Liz Anderson Jacksonville Chapter

 

Corrie Benfield headshot

Corrie Benfield Tampa Bay Area Chapter

 

LaurenDeiorio final head shot

Lauren DeIorio Ocala Chapter

 

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Angelica DeLuccia Morrissey Space Coast Chapter

 

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Erin Igram NW Florida Coast Chapter

 

Erin Knothe

Erin Knothe Dick Pope/Pol County Chapter

 

Cindi Lane

Cindi Lane, APR Volusia/Flagler Chapter

 

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Rhonda Leiberick, APR Central West Coast Chapter

 

Zoe Linafelt

Zoe Linafelt Capital Chapter

 

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Joey Mazzaferro Gainesville Chapter

 

Vianka McConville

Vianka McConville Orlando Area Chapter

 

Nicole Stacey

Nicole Stacey Pensacola Chapter

 

PR2D2′s “Tour of Chapters” Video

FPRA’s very own PR2D2 visited all 15 chapters this past year. Check out the video highlighting his journey.

PR2D2 video screen shot

Presidents’ Luncheon Chapter Awards

Annual Conference

Congratulations to this year’s President’s Luncheon Award Winners!

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Chapter of the Year
Gainesville Chapter (Amelia Bell, APR, CPRC – President)

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Chapter President of the Year
Andi Mahoney, APR (Northwest Florida Coast Chapter)

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Florida Public Relations Association President’s Award for Accreditation & Certification
Southwest Florida Chapter (Heidi Taulman, APR – President)

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Florida Public Relations Association President’s Award for Communications
Capital Chapter ( Jan Dobson, APR, CAE – President)

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Florida Public Relations Association President’s Award for Community Service
Dick Pope/Polk County Chapter (Amy Wiggins – President)

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Florida Public Relations Association President’s Award for Financial Management
Ocala Chapter (Jennifer Lowe – President)

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Florida Public Relations Association President’s Award for Image Awards
Northwest Florida Coast Chapter (Andi Mahoney, APR – President)

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Florida Public Relations Association President’s Award for Image Awards
Pensacola Chapter – Gordon Paulus, APR – President)

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Florida Public Relations Association President’s Award for Leadership Development
Orlando Area Chapter (Kerry Martin, APR – President)

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Florida Public Relations Association President’s Award for Membership Development
Gainesville Chapter (Amelia Bell, APR, CPRC – President)

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Florida Public Relations Association President’s Award for Professional Development
Space Coast Chapter (Tessa Friederichs – President)

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Florida Public Relations Association President’s Award for Special Event Planning
Central West Coast Chapter (Melissa Link – President)

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Florida Public Relations Association President’s Award for Student Development
Southwest Florida Chapter (Heidi Taulman, APR – President)

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Florida Public Relations Association President’s Award for Most Improved Chapter
Jacksonville Chapter

Congratulations to all the winners!

Rising Leader Nominees

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Congratulations to the nominees for the 2015 Joe Curley Rising Leader Award, who will all be recognized at annual conference in August! Here are the first five members of this year’s class – additional members to be featured throughout June and July!

 

SStricklinStefanie Stricklin, Salter Mitchell
Capital Chapter
From her Chapter’s nomination: “For all the time and energy she invests in our chapter, Stefanie is one of those quiet professionals who doesn’t call attention to herself. She may be modest but Stefanie is nothing short of an FPRA rock star and shining example of the future of our profession.”

 

 

   Jeremy Piper, Realize BradentonJPiper
Central West Coast Chapter
From his Chapter’s nomination: “We believe Jeremy Piper is truly a rising star in our  community, in public relations and in our local chapter.”

 

 

 

 

AKinmanAlisha Kinman, Hippodrome Theatre
Gainesville Chapter
From her Chapter’s nomination: “Her dedication to the chapter, the association and the profession is evident in her active involvement…She is a dedicated professional…”

 

 

 

Elizabeth Austin, City of InvernessEAustin
Nature Coast Chapter
From her Chapter’s nomination in Elizabeth’s words: “My membership reinforces what I’ve learned in my graduate studies, and keeps it relevant to what’s happening today in the profession. All of this together, makes me faster—FPRA keeps me quick on my feet for the ever-changing communications landscape.”

 

 

KCarterKelli Carter, Visit South Walton
Northwest Chapter
From her Chapter’s nomination: “Kelli Carter is an advocate for FPRA and demonstrates the highest ethical standards. She has poured her heart and soul into FPRA…”

November – Networking Around the State

While November marks the beginning of the busy holiday season, there’s always time for learning. Thanks to Florida Public Relations Association chapter events, public relations professionals throughout the state have the opportunity to learn some great tips to get them through this years holiday buzz. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

Haven Hospice Public Relations Manager
November 1, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

‘Tis The Season For Holiday Story Pitches
November 5, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Disney PR pro Munroe discusses “Stories from Fantasyland”
November 12, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Professional Development Luncheon
November 15, 2013, Ocala Chapter (Ocala, Fla.)
http://www.fpraocala.org/

Trust in the 21st Century: Why and How Media Ethics Will Change
November 20, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

How We Are Working to Establish Florida as the #1 Travel Destination in the World
November 21, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

NASA Public Affairs – Past, Present and Future
November 21, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Moving People to Action Through Direct Marketing
November 21, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

Topic/Date TBD, 2013, Jacksonville Chapter (Jacksonville, Fla.) 
http://fpra-jax.org/

Topic/Date TBD, Treasure Coast Chapter 
http://www.fpratreasurecoast.com/

October – Networking Around the State

Map_small copyThis October, public relations professionals across the state of Florida will fill their minds with tricks of the trade at Florida Public Relations Association chapter events. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

PR University: Creating Slam-Dunk Projects for Your Client
October 4, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Handling the Media and the Casey Anthony Trial
October 4, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

How to Write Right Again
October 8, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Managing the PR Function: A Seat at the Management Table
October 16, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

October Membership Mixer
October 17, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

October 17, 2013, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

NASA Public Affairs – Past, Present and Future
October 17, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Marketing to the Power of ONE
October 17, 2013, Jacksonville Chapter (Jacksonville, Fla.)
http://fpra-jax.org/

Professional Development Workshop
October 24, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Ocala Chapter
http://www.fpraocala.org/

Topic/Date TBD, Treasure Coast Chapter
http://www.fpratreasurecoast.com/

FPRA Central West Coast Chapter: Free ‘Writing for the Web’ Webinar

“Writing for the Web”
Amanda Eyer, Strategy Leader for atLarge, Inc.
Using Words to Entice Action On & Off

Thursday, August 26th
10:00 am – 10:45 am
Register for this FREE webinar: https://www1.gotomeeting.com/register/925731920

The web is one of the most powerful mediums for marketing messaging. Opportunities for interaction and immediacy abound but so does competition. So what does it take to make your message stand out on the wild, wild web? Find out how to differentiate your organization on your web sites, blogs and social media in this free webinar from the Community Foundation of Sarasota County’s Nonprofit Resource Center and the Central West Coast Chapter of FPRA.

Amanda Eyer is a strategy leader for atLarge, Inc. – the digital marketing firm building web sites, apps and online ad campaigns for clients like IMG Academies, Ringling College of Art and Design and the Sarasota Convention & Visitors Bureau. Amanda is a mix of marketer, copywriter, and brander. She leads online messaging, particularly as it relates to content development including SEO and social media for atLarge clients. She holds a bachelor’s degree in public relations from the University of Florida and a master’s degree in business administration from the University of South Florida. Before joining atLarge, she held marketing positions with non-profit and high-tech organizations.

Central West Coast Chapter: We Tell the World

FPRA’s Central West Coast Chapter is the first chapter to share its entry in FPRA’s Moments of the 80s Video Competition Challenge with the song “We Tell the World.” The song is a clever spoof of the song and charity single “We are the World” originally recorded by the supergroup USA for Africa in 1985.

Performers in this rendition include Lynn Hobek Bates, Julie Pratt, APR, Matt Orr, Ginya Carnahan, APR, CPRC, Frank Enright, Suzanne Dameron, Mischa Kirby, Peg Palmer, Tricia Lewis and Elise Lipoff.

Great work, Central West Coast Chapter!