Archive for Accreditation and Certificiation

Congratulations, Jessica Walker, APR, CPRC

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Congratulations to Jessica Walker, APR, CPRC who recently received the designation of Certified Public Relations Counselor (CPRC). Earning the CPRC designation distinguishes senior members of FPRA who have demonstrated understanding and mastery of core public relations principles and practices and have been certified to act as public relations counselors.

Jessica Walker

Jessica Walker, APR, CPRC
Southwest Florida Chapter

Walker is the marketing and public relations manager for Markham Norton Mosteller Wright & Company. She has 16 years of public relations experience with various organizations and is an active community volunteer with organizations like FPRA, Women In Business (Greater Fort Myers Chamber of Commerce), Rotary Club of Fort Myers South and the American Cancer Society. In 2013, the state association of FPRA named her President of the Year.

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project). Currently, there are 110 CPRCs in Florida.

Congratulations, Betsy Clayton, APR, CPRC!

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Congratulations Betsy Clayton, APR, CPRC who recently received the designation of Certified Public Relations Counselor (CPRC).

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Earning the CPRC designation distinguishes senior members of FPRA who have demonstrated understanding and mastery of core public relations principles and practices and have been certified to act as public relations counselors. Currently, there are 109 CPRCs in Florida.

Betsy Clayton

Betsy Clayton, APR, CPRC
Communications Director
Lee County
Southwest Florida Chapter

In her role as communications director for Lee County, Betsy coordinates internal and external communications and media relations for the organization of 20-plus departments and 2,500 employees. Previously, she served as Lee County Parks & Recreation waterways coordinator, which involved assisting travel writers and environmental journalists who reported on Lee County’s Calusa Blueway Paddling Trail. Clayton also was a newspaper reporter at The News-Press and Florida Weekly in Fort Myers and at newspapers in Oregon, California and Washington, D.C. She is a graduate of the University of Oregon School of Journalism.

About CPRC

To earn the CPRC credential, candidates must have 10 years of experience in the field; have earned the first tier of accreditation, the Accredited in Public Relations (APR) credential; successfully completed a verbal presentation; and passed a five-hour written exam.

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Laura Byrnes, APR, CPRC, VP Accreditation/Certification at lbyrnes@carersourceclm.com.

 

 

2015-2016 APRs & CPRCs

Congratulations to the FPRA members who received credentials this year*!
*as of the FPRA 78th Annual Conference

2015 – 2016 APRS

  • Ginger Broslat, APR (Ocala Chapter)
  • Cristina Calvet Harrold, APR (Orlando Area Chapter)
  • Rebecca Crisafulli, APR (Space Coast Chapter)
  • Alayna Curry, APR (Orlando Area Chapter)
  • Francesca Donlan, APR (Southwest Florida Chapter)
  • Julie Primrose Hall, APR (Orlando Area Chapter)
  • Dayna Harpster, APR (Southwest Florida Chapter)
  • Rhonda Leiberick, APR (Central West Coast Chapter)
  • Alyson Lundell, APR (Orlando Area Chapter)
  • Laurie Michaelson, APR (Gainesville Chapter)
  • Randall Mitchelson, APR (Southwest Florida Chapter)
  • Leslie A. Moland, APR (Northwest Florida Chapter)
  • Joanna Newton, APR (Tampa Bay Chapter)
  • Gabrielle O’Boyle, APR (Southwest Florida Chapter)
  • Jenn Petion, APR (Gainesville Chapter)
  • Stephanie Pettis, APR (Northwest Florida Chapter)
  • Scott Schroeder, APR (Gainesville Chapter)
  • Tiffany Whitaker, APR (Southwest Florida Chapter)

2015 – 2016 CPRCs

  • Ginger Broslat, APR, CPRC (Ocala Chapter)
  • Devon Chestnut, APR, CPRC (Ocala Chapter)
  • Heather Danenhower, APR, CPRC (Ocala Chapter)
  • John Fleming, APR, CPRC (Capital Chapter)
  • Barbra Hernandez, APR, CPRC (Tampa Bay Chapter)
  • Jordan Jacobs, APR, CPRC (Orlando Area Chapter)
  • Alyson Lundell, APR, CPRC (Orlando Area Chapter)
  • Chad McLeod, APR, CPRC (Tampa Bay Chapter)
  • Karen Morgan, APR, CPRC (Tampa Bay Chapter)
  • Jay Morgan-Schleuning, APR, CPRC (Capital Chapter)
  • Gordon Paulus, APR, CPRC (Pensacola Chapter)

FPRA 78th Annual Conference – Agenda for Monday, August 8

AnnualConferenceNewsletter

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Monday, August 8

7:00 a.m. – 5 p.m. Registration Desk Open, Stirling Hall Foyer

7:40 a.m. – 8:25 a.m. Past Presidents’ Council Meeting, Stirliing Boardroom

8:30 a.m. – 9:00 a.m. Welcome, Annual Meeting and APR & CPRC Recognition, Stirling Ballroom

9:00 a.m. – 10:10 a.m. Opening Session: Leadership + Communications: The New Competitive Advantage, Stirling Ballroom

10:25 a.m. – 11:25 a.m. Breakout Sessions 1A – 1D, Stirling Salons

10:25 a.m. – 11:25 a.m. Counselors’ Network Session 1, Salons H-G

11:45 a.m. – 1:35 p.m. Presidents’ Luncheon, Stirling Ballroom

1:45 p.m. – 2:45 p.m. Breakout Sessions 2A – 2D, Stirling Salons

3:00 p.m. – 4:00 p.m. Fireside Chat: Communications Professionals: The North Star of Any Organization, Stirling Ballroom

4:15 p.m. – 4:45 p.m. State Board Meeting,Salons K-I

6:00 p.m. – 8:00 p.m Live Music and Networking,Market Salamander Grille

Click here for map of InnisBrook property.

Click here for map of conference venue.

FPRA 78th Annual Conference – Agenda for Sunday, August 7th

AnnualConferenceNewsletter

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Sunday, August 7

Noon – 5 p.m. – Registration Desk Open, Stirling Hall Foyer **Registration will also be available at the resort check-in location **

8:12 p.m. – 8:55 p.m. – Golf Outing Tee Times, Osprey North Course

2:00 p.m. – 3:30 p.m. – Chapter Leadership Forum, Salons H-G, Stirling Hall

2:00 p.m. – 2:45 p.m. – Preparing for the APR Exam, Salon C, Stirling Hall

2:45 p.m. – 3:30 p.m. – Preparing for the CPRC Exam, Salon C, Stirling Hall

3:30 p.m. – 4:15 p.m. – Outgoing Executive Committee Meeting, Stirling Boardroom

4:30 p.m. – 5:15 p.m. – Incoming Executive Committee Meeting, Stirling Boardroom

5:45 p.m. – 6:15 p.m. – Conference 101 – Networking, Toscana Lounge

6:30 p.m. – 7:30 p.m. – President’s Welcome Reception, Toscana Lounge

7:30 p.m. – 9:30 p.m – Education Foundation Recognition Event, Toscana Lounge

Click here for map of InnisBrook property.

Click here for map of conference venue.

2016 Welcomes an Updated APR Exam

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Considering becoming Accredited in Public Relations (APR)? No better time than 2016! Getting your APR shows your commitment to the PR profession, designates you as a competent PR leader, gives you an opportunity to challenge yourself and provides you with a professional designation that can be meaningful to both current and future employers.

The APR process, especially the computer-based Exam, is always being tweaked – but every several years, a major review takes place. This review was just completed and resulted in some important realignments starting in 2016. The good news? The updates mean you’re being assessed on a streamlined set of objectives more relevant to your daily practice.

 

Two-step process

There are two main steps to becoming an APR: a Readiness Review (RR) and a computer-based Exam (CBE). The Readiness Review is an opportunity for APR candidates to present a comprehensive PR plan in a portfolio format to a panel of three APRs. The CBE is a multiple-choice Exam of about 140 questions that assesses the candidate’s knowledge, skills and abilities (KSAs) in various areas. All of this work is overseen by the Universal Accreditation Board (UAB), which includes representatives from eight PR associations – including FPRA – that banded together in 1998 to offer the universally accepted APR professional credential.

For the past year, the UAB has been comparing what PR practitioners actually do with what is assessed on the CBE. The result was a realignment of the KSAs to better reflect what we, as PR professionals, face every day. For the past several years, the KSAs fell into ten categories, with 43 learning objectives. Starting in 2016, the KSAs will cover six categories with a total of 31 learning objectives.

 

Differences in Organization and Emphasis

There’s quite a bit of overlap between the older KSAs and the 2016 update, but they are organized and emphasized a little differently. The 2016 Exam assess KSAs in these proportions: RACE or RPIE (33%); Leading the Public Relations Function (18%); Managing Relationships (15%); Ethics/Law (13%); Managing Issues and Crisis Communications (13%); Understanding Communications Models, Theories and History of the Profession (8%).

Because of this update to the KSAs, Exam questions needed to be revised to ensure they covered all the right areas in the proper proportion. This revision process was quite extensive, field-testing dozens of new Exam questions through a Beta Exam process, engaging the expertise of a psychometrician, and hours of analysis and review by various UAB work groups. This summer, more than 100 PR professionals around the country took the Beta Exam, which included both old and new questions – and many more questions than are typically on the CBE. Those Beta results were analyzed and the result was the updated Exam, which will launch in 2016. Many thanks to the PR professionals who went through the Beta process so this update could become a field-tested reality, including 5 FPRA members who received their APR as a result.

 

Steps to Follow

If you feel you’re ready to take the next step in your professional development by pursuing your APR, here’s what to do:

  1. Submit an application to the UAB with the $385 fee (FPRA provides a $100 rebate to candidates who sit for the exam (and pass) within 30 days of completing the Readiness Review or the chapter’s APR study session). You have one year from acceptance of your application to complete the entire process, so wait to apply until you are ready. You must be a professional member of FPRA (or one of the other UAB organizations) to get your APR.
  2. Study – with a cohort, online, with a mentor, using resources offered through FPRA and the UAB.
  3. Schedule and participate in the Readiness Review, where you submit information in advance and present a comprehensive PR plan in-person to a panel of three APRs. They ask you questions to assess your knowledge, skills and abilities that cannot be judged in the computer-based Examination.
  4. Complete the computer-based Exam. This multiple choice, taken at a professional testing facility in your area, Exam uses questions and scenarios to assess six areas considered critical for public relations professionals.
  5. To maintain your APR, you must complete a maintenance form every three years outlining your professional activities, pay a $50 fee and remain a member of one of the participating organizations.

 

When You’re Ready…

APR is considered the professional credential for public relations practitioners. Its purpose is to unify and advance the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. When you are at a point in your career when you have served as a strategic communications advisor, have a broad range of knowledge and skills, and are ready to prepare for an oral presentation and computer-based exam to demonstrate your PR knowledge, skills and abilities – pursue your APR!

Detailed information about the process is available at www.praccreditation.org. To find out more about FPRA support options, contact your chapter’s Accreditation Chair or Vice President of Accreditation and Certification Ryan Gerds, APR, CPRC, at rgerds@rtix.com.

Congratulations new APRs!

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Congratulations to the following public relations professionals who earned professional public relations accreditation and received the designation of Accreditation in Public Relations (APR):

 

Francesca DonlanFrancesca Donlan, APR
Communications Manager
Lee County Visitors & Convention Bureau
Southwest Florida Chapter

 

 

 

Dayna HarpsterDayna Harpster, APR
Editor of Expressions Magazine
WGCU Public Media at Florida Gulf Coast University
Southwest Florida Chapter

 

 

 

Jenn PetionJenn Petion, APR
Director of Community and Government Relations
Partnership for Strong Families
Gainesville Chapter

 

 

 

Scott SchroederScott Schroeder, APR
Vice President of Operations
Liquid Creative Studio
Gainesville Chapter

 

 

 

Tiffany WhitakerTiffany Whitaker, APR
Director of Business Development and Client Services
Pushing the Envelope, Inc.
Southwest Florida Chapter

 

 

 

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Ryan Gerds, APR, CPRC, VP Accreditation/Certification at rgerds@rtix.com.

Doris Fleischman Award Recipient

Congratulations to this year’s Doris Fleischman Award recipient, Kara Winton, APR, CPRC of the Southwest Florida Chapter.

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Winton has been an integral part of her chapter’s accreditation process for the past six years and has served as chair for the past five of those years. For those who don’t know, an accreditation chair is inherently an unsung hero position. It requires a tremendous undertaking and time commitment with 10 weeks of three-hour weekly study sessions as well as readiness reviews and answering nonstop questions from candidates in the process.

Winton’s commitment to FPRA and the PR profession are unwavering, shown by her countless hours spent preparing to lead APR study sessions, setting up readiness reviews, calling on candidates and even setting up mini reviews for candidates who have completed the review sessions, but need a little encouragement to move forward with the readiness review or exam. She not only leads the process but is personally invested in each and every candidate, often calling them to offer a word of encouragement or providing extra support in study materials or sessions.

She is always there to answer questions, meet to discuss anything public relations related and more. Under her leadership, accreditation flashcards and a video have been developed. According to her chapter president, this individual consistently goes above and beyond, exudes PR professionalism and is the queen of AP Style.

Currently an adjunct professor of public relations at Florida Gulf Coast University, Winton has been a member of FPRA since 2000. She not only encourages others; she leads by example. Since joining FPRA, she has received her APR, CPRC and Master’s degree in public relations.

 

About the Doris Fleischman Award

FPRA’s Doris Fleischman Award is intended to honor the unrecognized contributions an individual member has made to the public relations profession and/or to FPRA. In essence, this is an “unsung” hero award intended to reward that individual who consistently provides support and assistance to the Association.

The award was established to honor the achievements and contributions of Doris Fleischman, business partner and wife of Edward L. Bernays, the “father” of public relations. It honors those FPRA members who, like Ms. Fleischman, make contributions to the field of public relations through consistent, tireless efforts. It is meant to honor a member for his/her “behind the scenes” work and FPRA volunteer efforts that often go unnoticed by chapter members.

APR - CPRC

 

Congratulations to the following public relations professionals who earned their APR or CPRC.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.

Earning professional public relations accreditation and receiving the designation of Accreditation in Public Relations (APR):

Jeff Marshall
Jeff Marshall, APR
Senior Communications Coordinator
Central Florida Expressway Authority
Orlando Area Chapter

 

 

L Trudell
Laureen J. Trudell, APR
Senior Director of Marketing and Communications
Orlando Economic Development Commission
Orlando Area Chapter

 

 

 

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Earning professional certification in public relations and receiving the designation of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association:

 

MUG2-L Byrnes 1-7-15
Laura Byrnes, APR, CPRC
Communications Manager
Careersource Citrus Levy Marion
Ocala Chapter

 

 

ACampbell
Allison Campbell, APR, CPRC
Public Relations Director
Jenkins Auto Group
Ocala Chapter

 

 

LVarner
Lisa Varner, APR, CPRC
Customer Relations Manager
Jenkins Acura/Jenkins Mazda
Ocala Chapter

 

 

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Lanette Hart, APR, CPRC, VP Accreditation/Certification at Lanette.Hart@me.com.

Congratulations to the following public relations professionals who earned their APR or CPRC in September of 2014.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.

Earning professional public relations accreditation and receiving the designation of Accreditation in Public Relations (APR):

 

Holly Boldrin
Holly Anne Boldrin, APR
Public Relations Manager
Priority Marketing
Southwest Florida Chapter

 

 

 

 

Deb Jonsson
Deborah Jonsson, APR
Public Relations Manager
Avow
Southwest Florida Chapter

 

 

 

 

JenniferOlivier2012
Jennifer Olivier, APR
Public Relations Manager
Florida Presbyterian Homes, Inc.
Dick Pope/Polk County Chapter

 

 

 

 

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Earning professional certification in public relations and receiving the designation of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association:

 

Heidi Otway Headshot
Heidi Otway, APR, CPRC
Vice President, Director of PR and Social Media
Salter>Mitchell
Capital Chapter

 

 

 

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Lanette Hart, APR, CPRC, VP Accreditation/Certification at Lanette.Hart@me.com.