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58th Annual Golden Image Award Winners: An Evening with the Stars

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2015 GOLDEN IMAGE AWARD WINNERS
Presented by the Florida Public Relations Association

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DIVISION A: PUBLIC RELATIONS PROGRAM

Dick Pope All Florida Golden Image Award
KCCI Continuation Campaign
Taproot Creative

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Category: Community Relations

Golden Image Award
Summer of Dreams Community Relations Program for Fifth Third Bank
Costa Communications Group for Fifth Third Bank

Award of Distinction
StarMetro: Stuff the Bus Campaign
BowStern, City of Tallahassee Utility Marketing, StarMetro

Judges’ Award
Summer of Dreams Community Relations Program for Fifth Third Bank
Costa Communications Group for Fifth Third Bank

Judges’ Award
StarMetro: Stuff the Bus Campaign
BowStern, City of Tallahassee Utility Marketing, StarMetro

Category: Public Service

Golden Image Award
Seminole County Penny Sales Tax Public Information Campaign
Consensus Communications
Christina Morton, APR, Tre’ Evers

Award of Distinction
DRVN 850
City of Tallahassee

Award of Distinction
I’m In Campaign
Moore Communications Group

Award of Distinction
The Women’s Fund of Southwest Florida Human Trafficking Awareness
Priority Marketing, The Women’s Foundation of Southwest Florida

Judges’ Award
DRVN 850
City of Tallahassee

Judges’ Award
Cause for the Paws
Conric PR & Marketing, April Bordeaux

Category: Institutional

Golden Image Award
KCCI Continuation Campaign
Taproot Creative

Award of Distinction
Recruiting Spanish-speaking foster parents with PRIDE Costa Communications Group
for Community Based Care of Central Florida

Award of Distinction
Restoring Our Springs! Campaign
Melissa Gulvin, Robyn Felix, Allen Yarbrough

Award of Distinction
National Court Reporters Association: Take Note
BowStern, NCRA

Award of Distinction
From Workforce to CareerSource – CareerSource Citrus Levy
Marion Rebrand
Laura Byrnes, APR, CPRC CareerSource Citrus Levy Marion

Judges’ Award
Recruiting Spanish-speaking foster parents with PRIDE Costa Communications Group
for Community Based Care of Central Florida

Judges’ Award
Changing the World One Arm at a Time
UCF News & Information

Judges’ Award
A Special Place for Special Needs
Transitions Life Center
Ginger Broslat Communications, JJ Fields Design

Judges’ Award
KCCI Continuation Campaign
Taproot Creative

Judges’ Award
Join Our Team in 2014! Vote by Mail.
Vicki Davis, Supervisor of Elections; Kherri Anderson, Deputy of Elections Outreach

Judges’ Award
National Court Reporters Association: Take Note
BowStern, NCRA

Judges’ Award
KUA Movie in the Park Series
Chris M. Gent, APR, CPRC, Kayla Torpey, Kissimmee Utility Authority

Category: Public Information

Golden Image Award
SR 417 & SR 429 Speed Limit Increase
CFX Communications Team

Award of Distinction
Celebrity Chefs Take on the Big Apple
Caron Sjoberg, Steve Hayes
Brooke Fleming

Judges’ Award
National Red Ribbon Photo Contest
Salter>Mitchell
National Family Partnership

Judges’ Award
SR 417 & SR 429 Speed Limit Increase
CFX Communications Team

Judges’ Award
Celebrity Chefs Take on the Big Apple
Caron Sjoberg, Steve Hayes
Brooke Fleming

Category: Internal

Golden Image Award
ReciPe for Results 2014 Mid-Florida Local Image Awards
Heather Danenhower Nelson, APR Elaine DeLorio McClain, 2014 Image Committee

Award of Distinction
DigiTally Download Detectives
City of Tallahassee

Award of Distinction
On3PR FDAS Campaign
On 3 Public Relations, FDA Services

Judges’ Award
DigiTally Download Detectives
City of Tallahassee

Judges’ Award
FAU Harbor Branch eNews
Carin Campbell Smith

Judges’ Award
ReciPe for Results 2014 Mid-Florida Local Image Awards
Heather Danenhower Nelson, APR Elaine DeLorio McClain, 2014 Image Committee

Category: Promotional/Marketing

Golden Image Award
Sarasota: Where Artistic Expression and Inspiration Meet
Visit Sarasota County

Award of Distinction
University of Florida College of the Arts: Phantom of the Opera Promotional/Marketing Plan
Leah Craig, Holly Franklin

Award of Distinction
Send Your Self(ie) To Pensacola
Caron Sjoberg, Michelle Ortiz-Miguez, Steve Hayes

Judges’ Award
Manaphin – Mythical Creature Goes Viral
David Downing, Leroy Bridges, Glenn Bowman

Judges’ Award
Seeing the Vision Through the Fog of Construction
City of Tallahassee

Judges’ Award
University of Florida College of the Arts: Phantom of the Opera Promotional/Marketing Plan
Leah Craig, Holly Franklin

Judges’ Award
Music in the Village
Sunnyside Village

Category: Public Affairs

Golden Image Award
Moffitt Day 2015
Kimberly Polacek, APR

Award of Distinction
“Don’t Let Florida Go to Pot” Campaign
Moore Communications Group

Category: Special Events

Golden Image Award
Dave & Busters Grand Opening
Panama City Beach, Michelle Heatherly, Darby Underwood, The Axia Public Relations Team

Award of Distinction
Discover Cascades: Opening a 24-acre, $30 Million Park
Blueprint 2000, City of Tallahassee Leon County

Award of Distinction
Six Bends Grand Opening Week
Samantha Scott, APR, Lisa Davanzo

Judges’ Award
Dave & Busters Grand Opening
Panama City Beach, Michelle Heatherly, Darby Underwood, The Axia Public Relations Team

Judges’ Award
44th Delta Sigma Theta Southern Regional Conference
Estella Gray

Category: Other

Award of Distinction
Cocktails & Classics
Allison Alsup, Marionne Gapuz, Alisha Kinman

Judges’ Award
Veterans Day Home Giveaway One-Day Media Blitz for Meritage Homes
Costa Communications Group, Meritage Homes

Judges’ Award
Cocktails & Classics
Allison Alsup, Marionne Gapuz, Alisha Kinman

DIVISION B: PRINTED TOOLS OF PUBLIC RELATIONS

Grand Golden Image Award
Le Palais Royal
Elise Ramer, Jennifer McGuire, Rebecca Diehm

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Category: Annual Report

Award of Distinction
Report to the Community
Habitat for Humanity Sarasota Inc.

Award of Distinction
Dollars & Sense: Your Practical Guide to County Finances
Joseph Abreu, APR, Shai Francis, CPA, CGFO, CGMA

Category: Brochure

Golden Image Award
Rish Park Brochures
Agency for Persons with Disabilities Communications Office

Award of Distinction
Planning for the Future
Lauren Deiorio, Judi Zanetti

Judges’ Award
Rish Park Brochures
Agency for Persons with Disabilities Communications Office

Category: Magazine

Golden Image Award
Florida High Tech Corridor Council’s florida.HIGH.TECH 2014
Curley & Pynn

Category: Newsletter

Award of Distinction
Perspective: Special Edition
University of Florida College of Design Construction and Planning

Category: Poster and Calendar

Award of Distinction
2014 Calendar of Energy Conservation
Chris M. Gent, APR, CPRC, Kayla Torpey, Kissimmee Utility Authority

Category: News Release

Golden Image Award
Le Palais Royal
Elise Ramer, Jennifer McGuire, Rebecca Diehm

Award of Distinction
Marion County Animal Services Microchip Success News Release
Elaine DeLorio McClain, Marion County Animal Services

Judges’ Award
Marion County Animal Services Microchip Success News Release
Elaine DeLorio McClain, Marion County Animal Services

Judges’ Award
Le Palais Royal
Elise Ramer, Jennifer McGuire, Rebecca Diehm

Category: Specialty Items

Award of Distinction
Cascades Park Passport
City of Tallahassee

Category: Other

Award of Distinction
Absentee Mailer Postcard
Lesli Swan, Stephanie Nelson, Michelle Fields

Award of Distinction
CareerSource Citrus Levy Marion – Career Resource Guide
CareerSource Citrus Levy Marion, Ocala Star-Banner

DIVISION C: AUDIO/VISUAL/ONLINE TOOLS OF PUBLIC RELATIONS

Grand Golden Image Award
RTI Surgical myRTI extranet launch
RTI Surgical, Global Communications Team

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Category: Online Audience Engagement

Golden Image Award
Restoring Our Springs! Social Media Campaign
Michele Sager, Allen Yarbrough, Robyn Felix

Award of Distinction
Back-to-School Campaign – Online Audience Engagement for Goodwill Industries of Central Florida
Costa Communications Group

Award of Distinction
Perfect South Walton Path
Jon Ervin, Angela Vaughn

Judges’ Award
Restoring Our Springs! Social Media Campaign
Michele Sager, Allen Yarbrough, Robyn Felix

Judges’ Award
Perfect South Walton Path
Jon Ervin, Angela Vaughn

Judges’ Award
A View of 9-11 From the Only American in Space
Christine Selby Regan

Category: Online Promotion

Golden Image Award
Cascades Park Online Promotion
City of Tallahassee

Judges’ Award
Cascades Park Online Promotion
City of Tallahassee

Judges’ Award
Hometown America: Florida Eblast Campaign
BowStern

Category: Online Newsletter

Award of Distinction
Kennedy Space Center Spaceport Magazine
Chris Hummel, NASA Managing Editor; Frank Ochoa-Gonzales, Editor Abacus Technology;
Linda Herridge, Assistant Editor, Abacus Technology

Judges’ Award
Kennedy Space Center Spaceport Magazine
Chris Hummel, NASA Managing Editor; Frank Ochoa-Gonzales, Editor Abacus Technology; Linda Herridge, Assistant Editor, Abacus Technology

Category: Video – Internal

Golden Image Award
DigiTally Detectives Video Evidence
City of Tallahassee

Judges’ Award
DigiTally Detectives Video Evidence
City of Tallahassee

Category: Video – Public Service/more than one minute

Award of Distinction
DRVN 850 Public Service Announcement Videos
City of Tallahassee

Judges’ Award
DRVN 850 Public Service Announcement Videos
City of Tallahassee

Category: Video – Public Service/one minute or less

Judges’ Award
2014 Indian River Lagoon Science Festival
Erick Gill

Category: Video – Institutional

Golden Image
The Springs Team Video
Michele Sager, Alex Gazio, Robyn Felix

Award of Distinction
The Power of Potential
Transitions Life Center
Ginger Broslat Communications Waterlight Multimedia Brenden Martin

Award of Distinction
Q4 CEO Video Series
Chris M. Gent, APR, CPRC, Kayla Torpey, Kissimmee Utility Authority

Judges’ Award
Mission Video
Habitat for Humanity Sarasota Inc.

Judges’ Award
The Springs Team Video
Michele Sager, Alex Gazio, Robyn Felix

Judges’ Award
The Power of Potential
Transitions Life Center
Ginger Broslat Communications, Waterlight Multimedia,  Brenden Martin

Category: Video – Promotional/Marketing

Award of Distinction
Spada Salon & Spa
CONRIC PR & Marketing

Category: Video News Release

Golden Image Award
Six-Year Old Saves Pennies to Support NASA
Sarah Hansen, Andrea Farmer, Dana Marciniak

Award of Distinction
Discover Cascades Online Announcement
City of Tallahassee

Judges’ Award
Discover Cascades Online Announcement
City of Tallahassee

Category: Website

Golden Image Award
RTI Surgical myRTI extranet launch
RTI Surgical Global Communications Team

Award of Distinction
Southwest Florida International Airport Website Redesign
Lee County Port Authority Public Affairs Team

Award of Distinction
Moore Communications Group Website
Moore Communications Group

Award of Distinction
School Employee Saver Website
Salter>Mitchell, Independent Benefits Council

Award of Distinction
Florida High Tech Corridor Website
Curley & Pynn

Category: Presentation

Award of Distinction
MetroPlan LIVE! Interactive Town Hall
Cynthia Lambert, APR, Mary Ann Horne, MetroPlan Orlando

Category: Other

Award of Distinction
JHS Interactive Benefits Reference Guide
FBMC Benefits Management

DIVISION D: STUDENT PROJECTS IN PUBLIC RELATIONS

Category: Public Relations Campaign

Golden Image Award
FGCU FPRA Internship Fair 2014
FGCU FPRA Board of Directors 2014-2015

Award of Distinction
Imagine … a place called Home!
University of Florida Bateman Team

Member of the Year Recipient

Congratulations to Member of the Year, VP of Golden Image Terri Behling, APR, CPRC.

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This year, Behling went above and beyond what was expected, and exceeded all of her goals. She took an already jam-packed job and added still more to her plate and never looked back.

Last year, FPRA changed its Golden Image entry process to an all-electronic version. And this year the board decided to let the local chapters try it too.

The problem was that they needed a place to upload all those entries. So, our Executive Director, Cheray Keyes-Shima, APR, CPRC, with input from this member, designed and created a new Image website that was used to upload the local entries.

Behling was hoping to increase the number of chapter’s participating in the electronic entry by 50% or from 4 to 8 and exceeded it! All chapters with local Image competitions participated in the online process – 12 out of 15 chapters!

Because of this change, the number of 2015 local Image entries was up by 4.6% for a total of 261 entries!

Because last year’s Golden Image was so successful, her goal was to maintain the same number of Golden Image entries as last year, but we saw a small increase in entries, which was a welcome surprise.

She visited six local chapter Image Award ceremonies, worked closely with our out of state Golden Image judges to collect our list of winners, planned all of this you see before you, assisted Carole Savage, APR, CPRC with the FPRA Walk of Fame star orders, and most importantly, helped with the planning of the inaugural Golden Image After Party.

 

 

Doris Fleischman Award Recipient

Congratulations to this year’s Doris Fleischman Award recipient, Kara Winton, APR, CPRC of the Southwest Florida Chapter.

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Winton has been an integral part of her chapter’s accreditation process for the past six years and has served as chair for the past five of those years. For those who don’t know, an accreditation chair is inherently an unsung hero position. It requires a tremendous undertaking and time commitment with 10 weeks of three-hour weekly study sessions as well as readiness reviews and answering nonstop questions from candidates in the process.

Winton’s commitment to FPRA and the PR profession are unwavering, shown by her countless hours spent preparing to lead APR study sessions, setting up readiness reviews, calling on candidates and even setting up mini reviews for candidates who have completed the review sessions, but need a little encouragement to move forward with the readiness review or exam. She not only leads the process but is personally invested in each and every candidate, often calling them to offer a word of encouragement or providing extra support in study materials or sessions.

She is always there to answer questions, meet to discuss anything public relations related and more. Under her leadership, accreditation flashcards and a video have been developed. According to her chapter president, this individual consistently goes above and beyond, exudes PR professionalism and is the queen of AP Style.

Currently an adjunct professor of public relations at Florida Gulf Coast University, Winton has been a member of FPRA since 2000. She not only encourages others; she leads by example. Since joining FPRA, she has received her APR, CPRC and Master’s degree in public relations.

 

About the Doris Fleischman Award

FPRA’s Doris Fleischman Award is intended to honor the unrecognized contributions an individual member has made to the public relations profession and/or to FPRA. In essence, this is an “unsung” hero award intended to reward that individual who consistently provides support and assistance to the Association.

The award was established to honor the achievements and contributions of Doris Fleischman, business partner and wife of Edward L. Bernays, the “father” of public relations. It honors those FPRA members who, like Ms. Fleischman, make contributions to the field of public relations through consistent, tireless efforts. It is meant to honor a member for his/her “behind the scenes” work and FPRA volunteer efforts that often go unnoticed by chapter members.

Conference 101

Annual Conference

By Jessica Fuchs (Ocala Chapter)

A conference that starts off with cocktails, friendly faces and tips for success – I think I’m going to like this.

FPRA’s 2015 Annual Conference is underway and leadership understands that, while attending for the first time is filled with excitement and enthusiasm, it can also be a little overwhelming. Easing any conference anxiety new attendees might have been harboring was the idea behind hosting the Conference 101 mixer.

Laura Byrnes, APR, CPRC, 2015 Annual Conference Vice President, welcomed the crowd of newcomers with a smile, assuring us that she, and her executive and conference committee colleagues, are available to answer any questions. Other conference veterans in attendance were quick to share tips I think might be useful to everyone:

  • Don’t forget your key when you leave your room. Sounds silly until you’re locked out. And guess what, it will slip right into your badge behind your name tag (I can’t take credit — Roger Pynn, APR, CPRC, 2015-2016 FPRA State President, came up with that, not me).
  • Lanette Hart, APR, CPRC, Principal/Consultant Hart & Associates LLC, has been attending conference for several years and cautions attendees not to skip sessions. Maybe at some conferences, but not this one. “The sessions here are that good. You don’t want to miss them,” she said.
  • Olivia Smith, from the Capital Chapter, might be new to conference, but she’s a fast learner. Take her lead and organize your conference schedule with the app. It’s easy – you just download it from the site and select which sessions you want to attend. Then you have your schedule right there on your phone. How awesome is that!
  • The most common tip however, was not to be shy. Step out of your comfort zone. Introduce yourself to someone new – even one of the outstanding speakers. This is your opportunity to learn from your peers and experts. Own it.

Lastly, I keep hearing about this Dillin Dessert. I’m still a little unclear regarding its whereabouts, but I hear there are no calories and I should definitely find it. So, do share if you see me and are a veteran with more insight.

Thanks #FPRA and #FPRAconferencenewbies (Olivia and Mary Beth) for the wonderful welcome. I’ve already met great people who I hope to see again throughout the conference.

Annual Conference Schedule: Sunday, August 9

Annual Conference

Schedule for Sunday, August 9, 2015

9:30 a.m. Golf Outing Tee Time – National Golf Course

Noon – 5 p.m. Registration Desk Open – International Ballroom Foyer

2:00 p.m. – 3:30 p.m. Chapter Leadership Forum – St. Andrews
Incoming chapter leaders are invited to the pre-conference forum to get leadership tips, ask questions and learn about resources available to help you lead your chapter to a successful year. Incoming chapter presidents and presidents-elect are strongly encouraged to attend. Other incoming chapter board members are also welcome.

3:30 – 4:15 p.m. Executive Committee Meeting – Legends Executive Boardroom
Final meeting for the outgoing 2014-2015 FPRA State Officers.

4:30 – 5:15 p.m. Executive Committee Meeting – Legends Executive Boardroom
This meeting is for the incoming 2015 – 2016 FPRA State Officers.

5:45 – 6:15 p.m. Conference 101 – Olympic B
Join us for a Newcomers’ Mixer designed to help new attendees and others get the most out of the conference’s valuable professional development and networking opportunities, as well as get a heads up about unique traditions such as the always amazing Dillin Dessert!

6:30 – 7:30 p.m. President’s Welcome Reception – ChampionsGate
Welcome to Orlando! Join FPRA State President Rachel Smith, APR, CPRC, as she kicks off the 77th Annual Conference. Sponsored in part by the Capital Chapter. 

7:30 – 9:30 p.m. Recognition and Networking – ChampionsGate
Network with your FPRA colleagues at this special recognition event where we’ll salute the Joe Curley Rising Leader Class of 2015 and announce the recipient of the 2015 Joe Curley Rising Leader Award. No cost to registered guest. Sponsored in part by the Capital Chapter. 

Click here to download the FPRA Annual Conference App and view daily schedules and other valuable information.