Ken O’Quinn has worked in daily journalism for 21 years, including 12 years with the Associated Press. In 1994 O’Quinn created the website www.writingwithclearity.com. His new book, “Perfect Phrases for Business Letters”, published by McGraw-Hill, is available at bookstores and online at Amazon.com.

In the break out student session “Influencing Your Audience: Crafting Messages that Motivate People to Say Yes,” O’Quinn discusses the practical uses of persuasive writing. This session explores idea of persuasion and why it is important to be able to craft a persuasive argument.

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Tiffany Esposito – Communications Manager, Bonita Springs Chamber of Commerce –  cheerleader, recruiter, campaign manager, sales manager, graphic artist, event planner, volunteer coordinator

She is responsible for the writing and distribution of press releases, weekly e-briefs, event promotions and planning as well as branding and marketing. It’s a non-profit organization that isn’t funded by the state or government. She has the opportunity to wear a lot of hats within the organization and has recently begun working in sales as the industry demands more of all PR professionals. Esposito is also new to the work force.  
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