Part of public relations is learning to work with what you’re given, and when the first student track speaker was suddenly unable to make it to Boca, the student group did just that. Recognizing the importance of networking not just with the more experienced professional peers but among themselves, Jen, Alexia, Amber, Dana, Denise, Armando, Michelle, Nicole, Laurie, Leyda, Kayla, Kelly, Denielle, Julia, Christina, Mackenzie, Shirlene, Ashleigh and Emily spent some time sharing PR experiences and advice with Karen Smittle, APR, CPRC while chowing down on lunch.
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This workshop, led by Sanda Jakubow, director of the Florida Atlantic University Career Development Center, provided information on preparing students for the current job market with tips on setting oneself apart over other applicants through resumes, cover letters, and interviews.

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We’re now at the halfway point of the conference and figured it was a good time to ask what you think about our conference coverage thus far. Tell us the good, the bad and the ugly. We’d prefer if you left your e-mail so we can respond to you, but if you feel the need to be anonymous, go ahead.

What has been your favorite portion of the conference coverage?

Do you like the fact that we’ve included commentary on the sessions or would you just prefer the facts from presentations?

Do you like the fun stuff and hallway interviews?

Suggestions?

Public relations professionals represent a multitude of stakeholders. No matter what area of public relations, we are the face of our organization or employer. What happens when you or your employer suddenly become the focus of the media or community? Suzanne Sparling, APR moderated a panel discussion where three prominent public relations practitioners addressed challenges they have faced within their industries. It’s all about demonstrating the value of public relations and the bottom-line return to their organization and employer.

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Melissa Fach, owner of SEO Aware, talked about Search Engine Optimization (SEO) and how you can use it effectively for your business in a session titled The Basics of SEO, Plus Some Affordable Ways to Market Your Business Online. The presentation shared how you can take advantage of free local search tools and some affordable ways to market your business online.

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You are a professional communicator…so working with a printer and paper distributor comes with the territory. The messages that you carry are vital to your organization. Naturally, what your message is printed on also sends a message. Is it a green message? read more »

CPRC eligible and interested members gathered to hear a presentation by Jeff Nall, APR, CPRC, FPRA’s Vice President of Accreditation and Certification talk about what it takes to earn Certified Public Relations Counselor (CPRC) credentials. The CPRC designation is the second-tier credential, offered exclusively to FPRA members and further validates public relations professionals as sound counselors of public relations and leaders in our profession.

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Tonight, FPRA will hold its 52nd Annual Golden Image Awards Gala. The Golden Image Awards competition is one of the highlights of FPRA’s annual conference. For those unfamiliar with the awards competition, here is a short tutorial:

The Florida Public Relations Association conducts the Golden Image Awards competition annually to recognize outstanding public relations programs in Florida and encourage and promote the development of public relations professionalism in our state.

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At this luncheon roundtable, Jennifer Moss, APR, CPRC, facilitated an interactive roundtable discussion about customer service and its impact on your bottom line and overall image of your company.

Word of mouth is one of the strongest ways people get information. It’s easy for you to be either destroyed or get raving fans through word of mouth carried by your customers.

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Joe Curley, APR, CPRC, a 35-year PR veteran who is currently Senior Corporate Communications Counsel for Universal Studios Parks & Resorts International, moderated this table discussion focused on Crossing the International PR Border. The session allowed sharing of professional challenges, solutions and strategies for success.

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