Student Track

FPRA 2009 Annual Conference: Student Track, What is Public Relations and What are the Career Options?

Posted in 2009 Annual Conference, Student Track, Tuesday on August 11th, 2009 by Bryan Beaty – Be the first to comment

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The goal for today’s presentation, titled What is Public Relations and What Are the Career Options?, was to introduce students in public relations related programs to the broad and varied aspects of the PR profession and the diverse career opportunities available within the field of public relations and how, on a broader scale, PR serves a vital element of every business. The discussion was presented by the Community Service Committee of the FPRA Treasure Coast Chapter. Panelists included Kendall Clifford, Patricia Austin Novak, APR, Linette Trabulsy, Audra Shaneman, Sam Yates and Debra Banta, APR.

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FPRA 2009 Annual Conference: Student Track, Networking Lunch

Posted in 2009 Annual Conference, Student Track, Tuesday on August 11th, 2009 by Kelly Donovan – Be the first to comment

Part of public relations is learning to work with what you’re given, and when the first student track speaker was suddenly unable to make it to Boca, the student group did just that. Recognizing the importance of networking not just with the more experienced professional peers but among themselves, Jen, Alexia, Amber, Dana, Denise, Armando, Michelle, Nicole, Laurie, Leyda, Kayla, Kelly, Denielle, Julia, Christina, Mackenzie, Shirlene, Ashleigh and Emily spent some time sharing PR experiences and advice with Karen Smittle, APR, CPRC while chowing down on lunch.
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FPRA 2009 Annual Conference: Student Track, Resume Workshop

Posted in 2009 Annual Conference, Student Track, Tuesday on August 11th, 2009 by Kayla Hrynyk – Be the first to comment

This workshop, led by Sanda Jakubow, director of the Florida Atlantic University Career Development Center, provided information on preparing students for the current job market with tips on setting oneself apart over other applicants through resumes, cover letters, and interviews.

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FPRA 2009 Annual Conference: Student Track, Joffrey’s Coffee & Tea Co. Viral Campaign

Posted in 2009 Annual Conference, Student Track, Tuesday on August 9th, 2009 by Kelly Donovan – Be the first to comment

Although our scheduled speaker, Maria Pierson, was unable to attend today’s student track, the viral campaign Pierson-Grant conducted for Joffrey’s Coffee 2.0 is a fun study of the power of social media. A short summary of the campaign follows:

Joffrey’s Tea & Coffee was founded in 1984. Based in Tampa, Fla., the company sells coffee and tea in grocery stores and retail outlets across the southeast. In 2007, they began a campaign to reach a new market and take advantage of the viral nature of online content: the Java Beta Test, aimed at bloggers who love a good cup of joe. Aided by Ft. Lauderdale-based PR firm Pierson-Grant, Joffrey’s emailed a link to a survey about coffee-drinking habits to bloggers around the country. read more »