You are a professional communicator…so working with a printer and paper distributor comes with the territory. The messages that you carry are vital to your organization. Naturally, what your message is printed on also sends a message. Is it a green message? read more »

CPRC eligible and interested members gathered to hear a presentation by Jeff Nall, APR, CPRC, FPRA’s Vice President of Accreditation and Certification talk about what it takes to earn Certified Public Relations Counselor (CPRC) credentials. The CPRC designation is the second-tier credential, offered exclusively to FPRA members and further validates public relations professionals as sound counselors of public relations and leaders in our profession.

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Tonight, FPRA will hold its 52nd Annual Golden Image Awards Gala. The Golden Image Awards competition is one of the highlights of FPRA’s annual conference. For those unfamiliar with the awards competition, here is a short tutorial:

The Florida Public Relations Association conducts the Golden Image Awards competition annually to recognize outstanding public relations programs in Florida and encourage and promote the development of public relations professionalism in our state.

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At this luncheon roundtable, Jennifer Moss, APR, CPRC, facilitated an interactive roundtable discussion about customer service and its impact on your bottom line and overall image of your company.

Word of mouth is one of the strongest ways people get information. It’s easy for you to be either destroyed or get raving fans through word of mouth carried by your customers.

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Joe Curley, APR, CPRC, a 35-year PR veteran who is currently Senior Corporate Communications Counsel for Universal Studios Parks & Resorts International, moderated this table discussion focused on Crossing the International PR Border. The session allowed sharing of professional challenges, solutions and strategies for success.

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This year’s conference has had a focus on being green. From the notepads to the reusable shopping bags attendees received at registration, everything is sustainable or green in some way. Our Green Marketing and Communications speakers from Earthsense, LLC Wendy Cobrda, President and Founder and Amy Hebard, Ph. D., Chief Research Officer and Founder, keep the green conversation going.

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Last night’s scholarship fundraiser grossed nearly $8,000 for the Florida Public Relations Education Foundation.

The Foundation awards scholarships to deserving college students, who through academic achievement, extracurricular activities and involvement in FPRA, demonstrate their commitment to professional development. Likewise, the Foundation offers its professional members annual conference scholarships and other professional development opportunities including helping to underwrite a portion of the costs for those members seeking accreditation.

Congratulations to the Treasure Coast Chapter for planning and hosting this year’s fundraiser.

We couldn’t resist posting this photo of Rick Oppenheim, APR, CPRC, of the Capital Chapter. Rumors are that Rick is able to run his entire Tallahassee-based agency from the conference using his Bluetooth headset and iPhone. We’re impressed, Rick!

Did you know that in Algeria, nomadic camel shepherds protect their baby camels in SUVs? The speaker for this session, Lettie Solaun found this out from her experience as an international public relations specialist for CH2MHill.  Her client was about to proceed on a project that would produce occasional sonic booms in the area. The challenge arose when they were trying to communicate this message to one local group, the nomadic camel shepherds.  Focusing on the background of the area and the practices of the shepherds in particular, Lettie learned that the shepherds would use SUVs to keep them safe.  So what was the best way to communicate with them…at the local Petrol station of course!

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In an always changing and competitive environment, public relations professionals are required to communicate their value to employers and clients more now than ever. In this session, Dennis Gayle of First Bank and Trust of Indiantown provided FPRA members with the tools (and definitions) they need to communicate to CEOs and organizational leaders about the impact of public relations to the bottom line.

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