Archive for Fun Stuff

Universal Orlando Resort Behind-the-Scenes Tour for PR Students


Public relations students from around the state got a behind-the-scenes tour of Universal Orlando Resort at FPRA’s Annual Conference. Universal Orlando Resort has experienced unprecedented growth over the past five years – opening 18 new experiences, including The Wizarding World of Harry Potter – Diagon Alley, TRANSFORMERS: The Ride – 3D and Springfield. FPRA Student members explored some of these new experiences and learn from Universal’s PR team what it takes to creatively tell the Universal Orlando story.

“The tour was such a great learning experience for me. Every member of the Universal Team was willing to answer any question at a moments notice. My favorite part of the tour was getting the opportunity to hear about the upcoming attractions, and how the Universal PR team must draft new and innovative ideas to create a buzz around whatever project they are tasked with.” – Alex Shepherd, University of Florida student


At Ollivanders’s wand shop.


Making their way through the crowd.











Allison Lundell, public relations director for Universal Orlando Resort, speaks to public relations students.

Allison Lundell, public relations director for Universal Orlando Resort, speaks to public relations students.

PR2D2′s “Tour of Chapters” Video

FPRA’s very own PR2D2 visited all 15 chapters this past year. Check out the video highlighting his journey.

PR2D2 video screen shot

Join the Annual Conference Blog Team!

FPRA Blog Team-01

We are currently recruiting members for this year’s Annual Conference blog team! New to blogging? This is a great way to gain experience. Seasoned blogger? Then we need you.

What’s involved with being on the blog team? Great question! Simply summarize the talking points from your assigned session(s). Speaker bios and headshots will be pre-loaded and your content will be edited and posted for you. It can’t get any easier than that.

If you are interested in joining the blog tea, contact VP of Technology, Devon Chestnut, APR at

The FPRA Daily is going Weekly


At FPRA, we’re all about our members. We heard that the majority of you would prefer to receive the FPRA Daily e-update on a less frequent basis with more content geared towards happenings around the Association. We love that feedback and have done just that by moving to a weekly edition and harnessing information that’s more narrowly focused on the Association itself.

Take a test drive of the debut edition of our weekly news this week and let us know what you think! You’ll begin receiving it on Fridays at 10 a.m. via our Twitter handle (@FPRA).

Like what you see? Post a comment below and share your suggestions.


Mash-up Monday

Social media plays a significant role in public relations nowadays. Many companies and brands have departments dedicated solely to using and monitoring outlets such as Facebook, Twitter, Instagram, You Tube and more to listen and communicate with key audiences.

We’ve mashed-up three articles from last week that can help you and your social media managers use their time on social media more efficiently. From clever tricks, great tools and how to tell stories on social platforms here is our list of industry news we think you should check out!

6 Clever Tricks for Social Media Managers

Even if you’re the ultimate hybrid project manager/content creator and community-engager, reality is, you’ll probably develop Community Manager Multi-Personality Disorder (CMMPD)* at least once in your career. In my years managing communities for companies ranging from teeny startups to global soda and makeup brands, I learned one thing very quickly: Establishing systems and using the right tools early on can save your sanity (and your laptop’s RAM).

3 Tools to Help You Discover and Share Great Content

Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

Social Stories: How to Use Storytelling on Twitter

Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less?

Mash-up Monday on Tuesday

From controversies to tips and tricks, we’ve got you covered. Here are a few articles from last week for you to enjoy. Check them out and hopefully you can learn a new thing or two. As they say, “you learn something new every day,” and we hope this has you covered for today.

This week we learn how controversies can be good for a brand, we find out what some of the most important PR skills are and we discover a few Twitter tips for power users.

Although it is Tuesday, we hope this week’s Mash-up will engage you all the same.

Why controversies might be good for brands—study

A lot of brands have taken flack over taking stands on political issues.

There was Chick-fil-A’s flap over the COO’s anti-gay marriage statements last summer. Starbucks, meanwhile, has publicly supported gay marriage. Hobby Lobby has chosen not to offer its employees contraception coverage. The list goes on.

‘Listen’ to What Is Now One of the Most Important PR Skills

One of the frequent digs about working in public relations is the accusation that it’s a “soft” discipline, particularly when stacked up against the “hard” professions of marketing and advertising.

14 Twitter Tips and Tricks for Power Users

Since its launch in 2006, Twitter has evolved from SMS-based status updates to one of the most popular social networks out there. The platform has well over 200 million active users, and odds are you’re one of them — but are you using it to its fullest potential? How can you get the most out of your Twitter experience?

Mash-up Monday

Every week there is a slew of articles and stories published about the public relations industry. Mash-up Monday is FPRA’s new weekly post that compiles some of the best, funny, and interesting industry news from the previous week.

This week we find out if PR professionals should communicate the minute a crisis arises, we learn how to garner more leads with your blog and we get a taste of fun: how Facebook updates would look if they were real.

So sit back and enjoy a few of the articles that we mashed up for your consumption.

Should You Really Communicate Immediately In a Crisis?

You may have heard this expression: “When a crisis strikes, you need to communicate immediately.” That piece of crisis communications advice is a perennial favorite from PR professionals, a nugget of irrefutable wisdom that few people dare challenge.

How to Generate More Leads With Your Blog: 5 Tips

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want.

How Facebook Updates Would Look in Real Life

What would Facebook updates look like in real life? According to the video, above, it would involve an annoying person surprising you with changes made to your home — without your knowledge or consent.


Golden Image Beauties


Searching for Treasures!


The Volusia Flagler Chapter searching for treasures!

The Countdown is On!


Just days away from networking, professional development, and discovering FPRA’s Treasure Trove of PR Strategies & Tactics!  What are you looking forward to the most?