This year marks the 60th anniversary of our Association’s prestigious Golden Image Awards honoring excellence in our profession across the state of Florida. While the goal of honoring the very best examples of innovation, planning and design has remained unchanged for this awards program, the way we as practitioners, do our business has greatly evolved over the past 60 years.
For this reason, this year’s Golden Image committee decided to take a look at the various divisions and categories that make up both the Image Awards and Golden Image competitions to ensure we are covering the appropriate areas of our business. Not surprisingly, a few categories required updating or were missing altogether. So while the majority of the categories have remained intact, we wanted to make you aware of a few changes you’ll see this year.
Division A now includes categories to celebrate the work done in both Integrated Marketing programs and Reputation Management. These are defined as:
Integrated Marketing: any program incorporating public relations strategies and tactics as part of an integrated campaign and demonstrating effective integration with other marketing/communication disciplines.
Reputation Management: any program or strategy developed to enhance or improve the reputation of an organization with its publics, either proactively or in response to an issue or event.
Division C, formerly the Audio/Visual/Online Tools of Public Relations category has been updated to reflect our digital age. We have renamed this the Digital Tools of Public Relations category and simplified a few of the categories within this division – making it a bit more streamlined.
The individual chapters are hard at work launching their Image Awards programs as we speak, so be sure to visit FPRAImage.org for more details on how to enter, deadlines and more.
And start preparing now for this year’s Golden Image Awards competition! Call for entries will open on Friday, April 14 and entries will be due on Friday, May 19.
- Alyson Lundell, APR, CPRC, VP of Golden Image