Congratulations Betsy Clayton, APR, CPRC who recently received the designation of Certified Public Relations Counselor (CPRC).
Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).
Earning the CPRC designation distinguishes senior members of FPRA who have demonstrated understanding and mastery of core public relations principles and practices and have been certified to act as public relations counselors. Currently, there are 109 CPRCs in Florida.
In her role as communications director for Lee County, Betsy coordinates internal and external communications and media relations for the organization of 20-plus departments and 2,500 employees. Previously, she served as Lee County Parks & Recreation waterways coordinator, which involved assisting travel writers and environmental journalists who reported on Lee County’s Calusa Blueway Paddling Trail. Clayton also was a newspaper reporter at The News-Press and Florida Weekly in Fort Myers and at newspapers in Oregon, California and Washington, D.C. She is a graduate of the University of Oregon School of Journalism.
To earn the CPRC credential, candidates must have 10 years of experience in the field; have earned the first tier of accreditation, the Accredited in Public Relations (APR) credential; successfully completed a verbal presentation; and passed a five-hour written exam.
For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Laura Byrnes, APR, CPRC, VP Accreditation/Certification at firstname.lastname@example.org.