When you organize an event around the most powerful man in the world, a few things are different. Like having your personal phone conversations tapped, for example. And there’s more – much more. Melanie Forbrick, APR, Vice President of Communications at Siemens Energy, will share lessons learned from hosting the President of the United States, including fun stories and behind-the-scenes insights from her once-in-a-lifetime experience.
You’ll also learn Melanie’s tips for working with high-profile visitors, such as:
• How to pitch your location or event for the visit
• Helping speech writers with messages, not just facts
• Branding the location for photos and media
• Engaging online audiences through blogging and repurposing video feeds and photos
Thursday, Sept. 27
8 a.m. Registration/Networking
8:30 a.m. Breakfast/Program
University Club of Orlando
150 East Central Blvd.
Orlando, FL 32801
Complimentary parking is provided at the University Club of Orlando
About the Speaker
Melanie Forbrick, APR is responsible for directing strategic external and internal communications in support of Siemens Energy’s global business objectives. In this role, she oversees communications activities in the global Energy Service Division, including strategic communications planning, marketing communications, events and tradeshows, advertising, media relations, internal communications, and visual graphic production. In addition, Melanie oversees communications for Siemens Energy, Inc. in the U.S., Canada and Mexico.