FPRA 2011 Annual Conference: Golden Image Awards Tutorial

Tonight is one of the highlights of FPRA’s Annual Conference – the Golden Image Awards. For those who are unfamiliar with the awards, here is a short tutorial:

The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.

There are several different levels of awards:

Award of Distinction – presented to all the entries that meet the standard of excellence set by a panel of judges.

Golden Image Award – Presented to the top-scoring entry in each category.

Judges’ Award – Presented by a panel of judges for an outstanding entry that achieves maximum results while using a minimum amount of money.

Grand Golden Image Award – Presented to the best Golden Image Award-winning entry in Divisions B and C.

Dick Pope All Florida Golden Image Award – This is Florida’s top public relations award awards for the year. It is presented to the best Golden Image Award-winning entry in Division A.

Watch for my later post with a complete list of this year’s winners!

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