FPRA 2010 Annual Conference: Breakout 5A, Persuasion and Public Relations Writing: Principles and Applications – Spiro K. Kiousis, Ph. D., APR
When it comes to persuasive writing keep in mind that you have two audiences:
- Central: Main audience, receptive to message, engaged. Persuade them with facts and figures.
- Peripheral: Not main target, not tuned into message. Persuade with non-message cues, including mood of environment, attractiveness of source, etc.
Surprisingly, most persuasion occurs peripherally!
Everything from your audience’s education background to interest level affects how your message is received.
Contact:
Spiro K. Kiousis, PhD, APR
Phone: (352) 273-1220
E-mail: skiousis@jou.ufl.edu