Ethics and Advocating for the Public Relations Profession

High Road Low Road

This month the Orlando chapters of FPRA and PRSA present a joint luncheon to celebrate Ethics Awareness Month. The luncheon will feature a presentation by Mary Beth West, APR and the presentation of the Frank R. Stansberry Ethics Award.

Advocating for the Public Relations Profession
With the advent of social media, the escalation of highly sophisticated (and oftentimes controversial) issues campaigns and the partisan nature of so much of our daily national dialogue, the public relations profession faces rising challenges, given a constant barrage of ethics and professionalism issues. Mary Beth West, APR, has worked in the trenches of advocating for the profession, having served as PRSA’s national chair of advocacy (2007) and as a senior counsel to the PRSA national board for advocacy issues (2008). She will share strategies that both chapter and local-level public relations organizations and individual professionals can implement to “take back” our profession from those prominent voices who cast public relations inaccurately and counterproductively, relative to the profession’s true potential as a force for good in a democratic society. Mary Beth will also discuss PRSA’s role in the advocacy case study from late 2007 involving the Federal Emergency Management Agency (FEMA). 

Mary Beth is principal of Mary Beth West Consulting, a public relations and reputation management firm based in the Greater Knoxville, Tennessee, area. Her team’s background includes previous public relations and marketing communications posts working in-house with such companies as General Motors, Boeing, Lockheed Martin, Blue Cross/Blue Shield Association, Eastman Kodak, Champion Products, Corrections Corporation of America and the former Union Planters Bank.  Mary Beth is a member of PRSA’s Counselors Academy and has held a variety of national leadership roles in the Society for the past 10 years.

Thursday, September 17, 2009
Networking/Registration begins at 11:30 a.m., Luncheon starts at Noon
Citrus Club, Downtown Orlando
Cost: $25 PRSA/FPRA members, $40 non-members, $15 students

Click here to register online.

Sponsored by Orlando Health and Grand Bohemian Hotel.


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