A Look Back. Progressing Forward.

We’re just five days into the new year and already projections show that this just might be the year of technology. Will another platform overtake Facebook this year? How will the technology behind Google Glass advance in the marketplace? What’s going to be the next big thing? While we wait as the new year takes shape, let’s take a look back at some of the ups and downs from 2013.

With just as many winners, there were some doozies from last year – names like Anthony Weiner, Paula Deen and Justine Sacco, to name a few, have already slipped our minds. The Wrap put together this list of the Most Memorable Publicity Disasters of 2013. You’ll remember most of these names and the incidents that we can all learn from.

Infographics were king this past year and with social media continuing to be a force this Social Media Year in Review: 13 Must Know Stats from 2013 by Entrepreneur includes some nuggets worth noting.

And while we lost some of our great leaders in PR this past year, Richard Edelman’s recap The Year in PR does an excellent job highlighting global trends and industry standouts. Be sure to read all the way to the end for a refresher on PR values.

Now that you’re all caught up, use these 7 Ways to Start 2014 Strong in PR and Marketing to set the stage for a great 2014. There are some great tips for entry level and senior practitioners alike.

Cheers. HNY.

FPRA State Board Meeting in Jacksonville

This past weekend, we hosted our quarterly state board meeting in Jacksonville. Here’s a fun photo of the group during their lunch break on Saturday.

FPRA State Board of Directors

NASA Public Affairs – Past, Present and Future.

NASA

Today is your last chance to RSVP for November’s meeting on NASA Public Affairs – Past, Present and Future.

Speaker Lisa Malone, APR, CPRC, is the director of public affairs at NASA’s John F. Kennedy Space Center (KSC) in Florida. With more than 30 years of experience in public affairs, Malone is responsible for overseeing news media, television, documentary and film crews, web, social media, exhibits, public inquiries, freedom of information and internal communications.

Malone has managed all aspects of NASA public affairs, including the KSC Visitor Complex, government education and VIP operations. She has served as launch commentator for 15 years for space shuttle launches.

Special thanks to our host firm, BowStern and our contributing sponsors, Demont Insurance Agency, Taproot Creative, Graphateria and TREW Media, Inc., for their generous support of this program and the Capital Chapter.

Mark your calendars for this exciting presentation!

Thursday, November 21, 2013
11:30 a.m. – 1:00 p.m.
Networking begins at 11:30 a.m.; Lunch begins promptly at noon.

FSU Alumni Center
1030 W Tennessee Street
Tallahassee, FL 32304

Register HERE.

FPRA Jax Takes You Behind the Scenes of the ‘Gentlemen of the Road’ Stopover in St. Augustine

FPRA Jacksonville

St. Augustine hosts an estimated 5 million visitors annually, so why did a single, two-day event that was to draw “only” 25,000 people involve so much planning? The event was the Gentlemen of the Road Stopover in St. Augustine featuring headliners Mumford and Sons and the event offered new challenges and new opportunities equally. Paul Williamson, public affairs director for the City of St. Augustine, led a small group of communication professionals in what is generally regarded as a very successful campaign that was essential to the overall success of the event. Paul will offer a brief overview of the event and how relying on the basics proved the right way to build a communications plan.

Join FPRA Jax on Thursday, November 14 from 11:30 to 1 p.m. for this special luncheon on the campus of Flagler College in the newly-renovated Solarium. The Solarium is the fourth floor parlor atop the former Hotel Ponce de Leon, and had been closed to the public for more than four decades. Flagler recently completed a $2.3 million restoration of the Solarium.

The Solarium boasts a breathtaking panoramic view of the city. Floor-to-ceiling windows on all four sides allow sunlight to pour into the vaulted space flanked by roof terraces and twin towers that rise above the St. Augustine skyline.

The Solarium’s renovation completes the college’s restoration of the Ponce, which is a National Historic Landmark. Built by Henry M. Flagler, industrialist, railroad pioneer and co-founder of Standard Oil, the Ponce first opened in 1888 and is celebrating its 125th anniversary this year.

Join us for this special field trip to Flagler College and lunch in the Solarium. Visit with current communications students at the lunch. Paul Williamson has close ties to the college and is an active alumnus.

FPRA Members: $20
Non-members: $25
Students: $15

When
Thursday, November 14, 2013 11:30 AM – 1:15 PM

Where
The Solarium at Flagler College
74 King Street, St. Augustine, Florida 32084

Attire
Business or Business Casual

Register HERE.

November – Networking Around the State

While November marks the beginning of the busy holiday season, there’s always time for learning. Thanks to Florida Public Relations Association chapter events, public relations professionals throughout the state have the opportunity to learn some great tips to get them through this years holiday buzz. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

Haven Hospice Public Relations Manager
November 1, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

‘Tis The Season For Holiday Story Pitches
November 5, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Disney PR pro Munroe discusses “Stories from Fantasyland”
November 12, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Professional Development Luncheon
November 15, 2013, Ocala Chapter (Ocala, Fla.)
http://www.fpraocala.org/

Trust in the 21st Century: Why and How Media Ethics Will Change
November 20, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

How We Are Working to Establish Florida as the #1 Travel Destination in the World
November 21, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

NASA Public Affairs – Past, Present and Future
November 21, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Moving People to Action Through Direct Marketing
November 21, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

Topic/Date TBD, 2013, Jacksonville Chapter (Jacksonville, Fla.) 
http://fpra-jax.org/

Topic/Date TBD, Treasure Coast Chapter 
http://www.fpratreasurecoast.com/

October – Networking Around the State

Map_small copyThis October, public relations professionals across the state of Florida will fill their minds with tricks of the trade at Florida Public Relations Association chapter events. Learn more about the professional development and networking opportunities available near you below, and #ThinkFPRA.

PR University: Creating Slam-Dunk Projects for Your Client
October 4, 2013, Southwest Florida Chapter (Fort Myers, Fla.)
http://fpraswfl.org

Handling the Media and the Casey Anthony Trial
October 4, 2013, Nature Coast Chapter (Hernando, Fla.)
http://www.fpranaturecoast.org/

How to Write Right Again
October 8, 2013, Volusia – Flagler Chapter (Daytona Beach, Fla.)
http://fpravolusiaflagler.org/

Managing the PR Function: A Seat at the Management Table
October 16, 2013, Central West Coast Chapter (Sarasota, Fla.)
http://cwcfpra.com/

October Membership Mixer
October 17, 2013, Gainesville Chapter (Gainesville, Fla.)
http://fpragainesville.com

October 17, 2013, Space Coast Chapter (Viera, Fla.)
http://www.spacecoastfpra.com/

NASA Public Affairs – Past, Present and Future
October 17, 2013, Capital Chapter (Tallahassee, Fla.)
http://fpra-capital.org/

Marketing to the Power of ONE
October 17, 2013, Jacksonville Chapter (Jacksonville, Fla.)
http://fpra-jax.org/

Professional Development Workshop
October 24, 2013, Orlando Area Chapter (Orlando, Fla.)
http://fpraorlando.org

Topic/Date TBD, Ocala Chapter
http://www.fpraocala.org/

Topic/Date TBD, Treasure Coast Chapter
http://www.fpratreasurecoast.com/

The FPRA Daily is going Weekly

FPRAscreen

At FPRA, we’re all about our members. We heard that the majority of you would prefer to receive the FPRA Daily e-update on a less frequent basis with more content geared towards happenings around the Association. We love that feedback and have done just that by moving to a weekly edition and harnessing information that’s more narrowly focused on the Association itself.

Take a test drive of the debut edition of our weekly news this week and let us know what you think! You’ll begin receiving it on Fridays at 10 a.m. via our Twitter handle (@FPRA).

Like what you see? Post a comment below and share your suggestions.

 

Peek Inside…Tampa Bay Chapter – Non-Profit Forum: Effective Public Relations and Media Practices

By Aileen Rodriguez, FPRA Tampa Bay Chapter Programs Co-Chair  and Juliette Lauer, FPRA Tampa Bay Chapter Social Media Chair

6 Takeaways written by Ashley Pero, Non-Profit Leadership Center

Non-ProfitForum38

Panelist Jennifer McVan, Media Relations Manager at Florida Hospital; Franco Ripple, Public Affairs Director at CBS Radio; Aileen Rodriguez, President at AR Public Affairs; Susan Howarth, CEO at WEDU Studios

In July, the FPRA Tampa Bay Chapter and AR Public Affairs & Strategic Solutions partnered to host the 3rd annual Non-Profit Forum: Effective Public Relations and Media Practices. Created by AR Public Affairs, the event is offered free to Tampa Bay area non-profit organizations with the purpose of educating non-profit professionals on effective ways to work with the media to better promote their organizations.

Well known journalists and public relations experts spoke on a panel and discussed the topics of media relations, social media and crisis communications for non-profits. The event was underwritten by local sponsors. An audience of 150 guests attended the event; representing more than 120 organizations from across the Tampa Bay region.

Ashley Pero of The Nonprofit Leadership Center shares her six biggest takeaways with us below.

1. It’s all about the story! Each panelist shared how important the story is to getting coverage. Ernest Hooper of the Tampa Bay Times, “Journalists are passionate about telling impactful stories.” Before you send a press release or pitch your idea to the media ask yourself why people should care about this? How does this make someone’s day or impact their life? If you can answer those questions, there is your story!

2. If you know one reporter, you know one reporter. Personal relationships (just like in fundraising) are key. Get to know reporters who cover the things that impact your organization and get to know how they like to be communicated with and what moves them.

3. Make all information easy and accessible. Include all the important (who, what, when, why and how) in the body of your email. Attachments are fine, but with 600+ emails a day reporters need to be able to skim and see what is important – don’t make it hard for them!

4. Know where your audience is on social media and go there, don’t expect them to go where you want them to be. If you want to be on LinkedIn but your supporters, clients and the public you are trying to reach are on Facebook then you need to be on Facebook, not spending your time trying to get them on LinkedIn (hint: it would be a waste of your time).

5. Every organization should have a disaster and crisis communication plan. Disasters and crisis’s happen without notice (surprise) and you need to be ready to react and communicate. Take the time to prepare (and practice) now so when something goes wrong everyone knows what to do and how to do it. Scary but true, a poorly handled crisis can be the end of your organization.

6. You are your organization’s best advocate. You know your clients and the impact you are making in the community – you know your story. Be able to tell it and get it out there and you’ll have media wins. Just remember, it isn’t about how low your overhead is, it’s about the child that went to bed with food last night because of the work you do. Never forget the human angle.

If you’re interested in more information, visit the Tampa Bay Chapter’s event page or AR Public Affairs 2013 Non-Profit Forum page to download a copy of the 2013 Non-Profit Forum media resource guide and Social Media reference sheet.

Peek Inside…Southwest Florida Chapter – Advancing Your Brand with Digital Communications

By Janelle Beaber, FPRA Southwest Florida Chapter Programs Chair

On July 9th, the Southwest Florida FPRA Chapter had the privilege of hearing from Dr. Christine Wright-Isak, a PR specialist who has achieved national recognition as a branding and messaging expert, developing communications for brands such as Colgate, DuPont, KFC, Jell-O, and Dr. Pepper.

Dr. Wright-Isak’s presentation, “The Impact of Digital Communications on Advancing Your Brand,” shared some “big brand” insights that were usable by both small local brands, as well as large professional brands.  She provided specifics on how to implement the brand strategies in a world of digital communications.

Dr. Chris, as she is known by college students, says, “Brands are reputations and media—traditional or new digital—are no more and no less than communications vehicles that should be designed to convey the reputation you intent to live up to.”  She suggests that brand symbols label clusters of meaning which result from consumer experiences, observations of each other, brand actions and word of mouth communication.  Consumers use brands to express their personal lifestyle, as well as “read” brand choices as indicators of other peoples’ social position.

With the importance of branding a product and showcasing the intended attributes of the product, it is extremely important that this information is effectively communicated to the intended audience.  Dr. Chris believes this is done in a variety of ways.  First and foremost, she argues that communicating effectively means using the proper media channel to deliver the message.  The delivery medium says a lot about the brand, and so the medium used should be carefully considered.  In addition, brands should be communicated using multiple media, including TV, radio, print, and video and social sites.

As for the Digital Media component, Dr. Chris insists that you must consider the commitment you are making.  This form of media is time consuming and takes continual engagement with the audience.  It requires resources to monitor and respond quickly, and can’t be a “one-night stand.”

Dr. Chris reviewed statistics on sites such as Facebook and Twitter, and suggested that companies take a good look at the benefits of each before committing to them.  For example, 56% of posts on Twitter are ignored, so what makes a company so intriguing that they have something interesting to post every hour?  She suggests that Twitter is mainly a celebrity site, and does not recommend a majority of businesses wasting valuable time and resources to maintain a Twitter account.

To conclude, Dr. Chris reminded the group that the actions a brand takes to participate in the life of the consumer should be constantly evaluated.  Communications are actions too, and the message content and delivery mode says a lot about the brand and what it wants to portray.  When undertaking a social media plan, the business must work hard to engage their audience and develop relationships.  It is these relationships that will ultimately sell the brand, and keep consumers coming back for more!

Entry-Level Certificate Program

Jay Rayburn, APR, CPRC, Ph.D., PRSA Fellow
Jay Rayburn
 
There has been much discussion, as well as concern, about what the entry-level certificate program is all about. Jay Rayburn, APR, CPRC along with Kathleen Giery, APR, CPRC, serve as FPRA’s representatives on the Universal Accreditation Board (UAB). They offer an indepth analysis and report about this new credential.
 
Throughout its existence, the UAB has spent untold hours and effort attempting to get senior-level practitioners to sit for the examination, but with mostly no luck.  Five years ago, in a discussion about how to increase the number of APRs, the suggestion was made to create an entry-level process for graduating seniors in public relations that would lead to taking the APR examination after appropriate years in the profession.  Our idea was to get the students involved early in the process so that 20 years from now there would be a larger number of accredited professionals. Read more